Interim Presentation
Ideate / Prototype
, Design Question
How might we design a delightful inflight shopping
experience as part of the seamless SIA journey in a
personalised, if applicable, and cost efficient manner.
Target Segment: PPS (Beauty, Health)
,User Persona
, User Persona Inflight Goals & Deal Breakers
• Practicality & Convenience
Name: Busy Ben • Exclusivity & Personalisation
Age: 50 years old
Family: married, 2 kids • Wasting time
Occupation: MD at XYZ Ltd • Inconsistencies
Lifestyle & Hobbies Decision Factors Ranked
01 Convenience
02 Product Offerings
Flies 3 to 4 03 Personalisation
Business trip Plays golf Photography
times/month 04 Price
05 Design
Ideate / Prototype
, Design Question
How might we design a delightful inflight shopping
experience as part of the seamless SIA journey in a
personalised, if applicable, and cost efficient manner.
Target Segment: PPS (Beauty, Health)
,User Persona
, User Persona Inflight Goals & Deal Breakers
• Practicality & Convenience
Name: Busy Ben • Exclusivity & Personalisation
Age: 50 years old
Family: married, 2 kids • Wasting time
Occupation: MD at XYZ Ltd • Inconsistencies
Lifestyle & Hobbies Decision Factors Ranked
01 Convenience
02 Product Offerings
Flies 3 to 4 03 Personalisation
Business trip Plays golf Photography
times/month 04 Price
05 Design