(a) Study Fig. 1 which shows a photograph of part of a city in the UK in 2014. Explain how one piece
of evidence from Fig. 1, shows this place has been rebranded to construct a new place image. [3]
(b) Study Fig. 2, which shows information collected from a coastal town to form part of a place
profile. Using evidence from Fig. 2, explain why this coastal town has contrasting representations. [8]
(c) Explain how globalisation can influence people’s sense of place. [6]
(d)* ‘Placemaking is used by governments only to attract inward investment.’ How far do you agree
with this statement? [16]