Introduction to Tourism
Seminars 1-5 (2014-2015)
Made by: CS
, Seminars: The Tourism System
Introduction to Tourism
Seminar 1: Introduction
The Tourism System:
Leiper’s model
Definition of Tourism from UNWTO: The activities of persons travelling to and saying in
places outside their usual environment for not more than one consecutive year for leisure,
business or other purposes.
Leisure Recreation
Holiday
Business Meetings
Conferences
Other VFR: Visiting Friends and Relatives
Religious pilgrimages
Sport, health, …
Types of Tourism:
Tourism categories:
International Tourism
o Inbound
o Outbound
Domestic Tourism
2
, Seminars: The Tourism System
Seminar 2: Destination
Trends and developments:
From To
“Where do you want to go” “ What do you need from a holiday”
“ I was” “ I did”
Hardware: Software:
o Geography o Experiences
o Features o Culture
o Icons o Stories
o Landmarks o Participation
What you need to be a successful tourist destination:
There must be a blend of certain elements
Attractions are the most important of these elements
Adequate facilities, infrastructure, and transportation to make visitors comfortable and
safe.
Hospitality on the part of local people helps ensure a satisfied customer who will want
to return.
1. Success:
Competitiveness
Attractiveness
Sense of place
Livability
Performance
Positioning
Benchmarking
Competitiveness of a tourism destination is a function of the market segments
targeted and the product mix at the destination destination mix
3
Seminars 1-5 (2014-2015)
Made by: CS
, Seminars: The Tourism System
Introduction to Tourism
Seminar 1: Introduction
The Tourism System:
Leiper’s model
Definition of Tourism from UNWTO: The activities of persons travelling to and saying in
places outside their usual environment for not more than one consecutive year for leisure,
business or other purposes.
Leisure Recreation
Holiday
Business Meetings
Conferences
Other VFR: Visiting Friends and Relatives
Religious pilgrimages
Sport, health, …
Types of Tourism:
Tourism categories:
International Tourism
o Inbound
o Outbound
Domestic Tourism
2
, Seminars: The Tourism System
Seminar 2: Destination
Trends and developments:
From To
“Where do you want to go” “ What do you need from a holiday”
“ I was” “ I did”
Hardware: Software:
o Geography o Experiences
o Features o Culture
o Icons o Stories
o Landmarks o Participation
What you need to be a successful tourist destination:
There must be a blend of certain elements
Attractions are the most important of these elements
Adequate facilities, infrastructure, and transportation to make visitors comfortable and
safe.
Hospitality on the part of local people helps ensure a satisfied customer who will want
to return.
1. Success:
Competitiveness
Attractiveness
Sense of place
Livability
Performance
Positioning
Benchmarking
Competitiveness of a tourism destination is a function of the market segments
targeted and the product mix at the destination destination mix
3