Walmart Case Study
Walmart Case Study
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Ashleyl Threats
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Bus 622: Global Marketing
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Ann Little
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November 2, 2020
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sh
Page
This study source was downloaded by 100000823518935 from CourseHero.com 1
on 08-16-2021 13:17:58 GMT -05:00
https://www.coursehero.com/file/73079658/BUS-622-Week-4-Assignmentdocx/
, Walmart Case Study
Walmart Case Study
The country of India rules under a parliamentary form of government aka the federal democratic
republic. When analyzing the world’s largest democracies, India takes place on the top of the list.
India is on record to multiply in population, and eventually even out populate China. Their type
of governing involves a variety of political factors that affect all business done in or through
India. To create stability in their economy India introduced industrial reforms, in the year 1991.
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Their government to increase their economic standing and improve their economic development
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co
drew up policies that would interest foreign investors and lure their business to India. India is a
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nation of diversity and culture.
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rs e
ou urc
When Investors want to expand into the Indian market or India wants to expand their
market elsewhere, culture is one of the most important factors considered. Culture determines
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aC s
what they buy, how much of it they buy, and what they want more of. Foreign investor, including
vi y re
Walmart should consider getting background on India and learning their cultures and their
differences. By adapting to who they area you create a higher chance of acceptance rather than
ed d
ar stu
standing out, just fit in. For example, there are cultural differences in India which is why it is
important to a check and research before involving your time. Some have limited access to
is
goods, which would mean any business you do would be limited to parts of the population and
Th
not the whole. This will limit any projected income for the future. The cultural differences are
sh
actually a barrier/wall that divides the population. This affects how business is done, not to
mention the regulations that foreign business must follow. Walmart’s biggest obstacle in
expanding to India is that their products are not unique in nature. India possess business that
Page
This study source was downloaded by 100000823518935 from CourseHero.com 2
on 08-16-2021 13:17:58 GMT -05:00
https://www.coursehero.com/file/73079658/BUS-622-Week-4-Assignmentdocx/
Walmart Case Study
m
er as
co
Ashleyl Threats
eH w
o.
Bus 622: Global Marketing
rs e
ou urc
Ann Little
o
aC s
November 2, 2020
vi y re
ed d
ar stu
is
Th
sh
Page
This study source was downloaded by 100000823518935 from CourseHero.com 1
on 08-16-2021 13:17:58 GMT -05:00
https://www.coursehero.com/file/73079658/BUS-622-Week-4-Assignmentdocx/
, Walmart Case Study
Walmart Case Study
The country of India rules under a parliamentary form of government aka the federal democratic
republic. When analyzing the world’s largest democracies, India takes place on the top of the list.
India is on record to multiply in population, and eventually even out populate China. Their type
of governing involves a variety of political factors that affect all business done in or through
India. To create stability in their economy India introduced industrial reforms, in the year 1991.
m
Their government to increase their economic standing and improve their economic development
er as
co
drew up policies that would interest foreign investors and lure their business to India. India is a
eH w
nation of diversity and culture.
o.
rs e
ou urc
When Investors want to expand into the Indian market or India wants to expand their
market elsewhere, culture is one of the most important factors considered. Culture determines
o
aC s
what they buy, how much of it they buy, and what they want more of. Foreign investor, including
vi y re
Walmart should consider getting background on India and learning their cultures and their
differences. By adapting to who they area you create a higher chance of acceptance rather than
ed d
ar stu
standing out, just fit in. For example, there are cultural differences in India which is why it is
important to a check and research before involving your time. Some have limited access to
is
goods, which would mean any business you do would be limited to parts of the population and
Th
not the whole. This will limit any projected income for the future. The cultural differences are
sh
actually a barrier/wall that divides the population. This affects how business is done, not to
mention the regulations that foreign business must follow. Walmart’s biggest obstacle in
expanding to India is that their products are not unique in nature. India possess business that
Page
This study source was downloaded by 100000823518935 from CourseHero.com 2
on 08-16-2021 13:17:58 GMT -05:00
https://www.coursehero.com/file/73079658/BUS-622-Week-4-Assignmentdocx/
