Overview of subject outline
Includes the weekly activities of marketing foundations
Regularly check UTS online
2 Tutorial quizzes (Individual), Marketing assignment (Group and individual)
Survey participation
Final exam (individual)
Subject pass requirements: Get 50% overall in the whole course to pass
Attendance for MF not required but highly recommended
UTS student email is considered the official method for communication
- Should be checked twice a week at minimum
- Staff will not respond to emails from other emails
Tutorial Quizzes
2 quizzes per tutorial throughout semester (aggregate of the marks from
the two quizzes)
Each quiz is worth 15%
Dates listed on subject outline
Quizzes held in exam conditions, required to attend allocated tutorials.
Must bring student ID card
Multiple Choice answer sheet – front (GPAS – 240R)
There are 5 bubbles, fill in one. Note most questions consist of 4 choices,
for those questions, don’t ever pick the last bubble
Fill in ID number (fill in bubbles)
Marketing assignment (Group and Individual)
Weighs 27%
Major assignment involves formulating a marketing plan
You will work as part of a pre-formed class group to complete marketing
plan
Page 1
, Marketing plans will be presented by group to your tutor later in the
semester
Survey participation (Individual)
Worth 3%
Students given the option to participate in 3 surveys/experiments or
complete 3 marketing research assignments
Final exam
Short definitions, short answers and essays
Content from textbooks, lectures and tutorials are all examinable
Maximum you can write is 2 pages
Might give an exam brief near the end of the semester
Textbook
Marketing 4th edition (4th edition is important)
Fundamentals of Business Law (Not really required, but can be used as
supplementary material)
Marketing Foundations Tutorial 1: Introduction to Marketing and the Marketing
Environment
SWOT analysis
Used to assess internal and external factors of an individual company
SWOT stands for:
- Strengths
- Weaknesses
- Opportunities
- Threats
Strengths and weaknesses refers to the internals of a company
Opportunities and threats are external to the company and exist in the
environment
Page 2
Includes the weekly activities of marketing foundations
Regularly check UTS online
2 Tutorial quizzes (Individual), Marketing assignment (Group and individual)
Survey participation
Final exam (individual)
Subject pass requirements: Get 50% overall in the whole course to pass
Attendance for MF not required but highly recommended
UTS student email is considered the official method for communication
- Should be checked twice a week at minimum
- Staff will not respond to emails from other emails
Tutorial Quizzes
2 quizzes per tutorial throughout semester (aggregate of the marks from
the two quizzes)
Each quiz is worth 15%
Dates listed on subject outline
Quizzes held in exam conditions, required to attend allocated tutorials.
Must bring student ID card
Multiple Choice answer sheet – front (GPAS – 240R)
There are 5 bubbles, fill in one. Note most questions consist of 4 choices,
for those questions, don’t ever pick the last bubble
Fill in ID number (fill in bubbles)
Marketing assignment (Group and Individual)
Weighs 27%
Major assignment involves formulating a marketing plan
You will work as part of a pre-formed class group to complete marketing
plan
Page 1
, Marketing plans will be presented by group to your tutor later in the
semester
Survey participation (Individual)
Worth 3%
Students given the option to participate in 3 surveys/experiments or
complete 3 marketing research assignments
Final exam
Short definitions, short answers and essays
Content from textbooks, lectures and tutorials are all examinable
Maximum you can write is 2 pages
Might give an exam brief near the end of the semester
Textbook
Marketing 4th edition (4th edition is important)
Fundamentals of Business Law (Not really required, but can be used as
supplementary material)
Marketing Foundations Tutorial 1: Introduction to Marketing and the Marketing
Environment
SWOT analysis
Used to assess internal and external factors of an individual company
SWOT stands for:
- Strengths
- Weaknesses
- Opportunities
- Threats
Strengths and weaknesses refers to the internals of a company
Opportunities and threats are external to the company and exist in the
environment
Page 2
