Marketing Foundations Tutorial 3: Consumer Behaviour
Consumer decision-making
We find out that we have a need/want
The above diagram represents the processes of consumer decision making
Illustrating consumer decision making with an example:
You have a quiz today and before you start studying for it, you want a
cup of coffee to boost your concentration power (need/want
recognition)
You search the web for coffees (Information search) and evaluate that
the Woolworths brand coffees is the most suitable for you as it is the
least expensive (Evaluation of options) so you purchase it (Purchase)
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Consumer decision-making
We find out that we have a need/want
The above diagram represents the processes of consumer decision making
Illustrating consumer decision making with an example:
You have a quiz today and before you start studying for it, you want a
cup of coffee to boost your concentration power (need/want
recognition)
You search the web for coffees (Information search) and evaluate that
the Woolworths brand coffees is the most suitable for you as it is the
least expensive (Evaluation of options) so you purchase it (Purchase)
Page 1
