Question:
Instruction:
a. Limit your answers to at least 50 words.
b. Write your answer on the discussion box below ( text entry)
Marketing Debate
Has TV Advertising Lost Its Power? Long deemed the most successful marketing
medium, television advertising is increasingly criticized for being too expensive and,
even worse, no longer as effective as it once was. Critics maintain that consumers tune
out too many ads by zipping and zapping and that it is difficult to make a strong
impression. The future, claim some, is with online advertising. Supporters of TV
advertising disagree, contending that the multisensory impact of TV is unsurpassed and
that no other media option offers the same potential impact.
Take a position: TV advertising has faded in importance versus TV advertising is still the
most powerful
advertising medium.
Answer:
TV advertising is still the most effective medium because not every person has
technological literacy and is still dependent on Televisions, hence reach more potential
buyers. Consumers can skip online advertisements, which is impossible with Televisions.
Therefore, brands have more connections with buyers because they need to watch their
advertisements.
Instruction:
a. Limit your answers to at least 50 words.
b. Write your answer on the discussion box below ( text entry)
Marketing Debate
Has TV Advertising Lost Its Power? Long deemed the most successful marketing
medium, television advertising is increasingly criticized for being too expensive and,
even worse, no longer as effective as it once was. Critics maintain that consumers tune
out too many ads by zipping and zapping and that it is difficult to make a strong
impression. The future, claim some, is with online advertising. Supporters of TV
advertising disagree, contending that the multisensory impact of TV is unsurpassed and
that no other media option offers the same potential impact.
Take a position: TV advertising has faded in importance versus TV advertising is still the
most powerful
advertising medium.
Answer:
TV advertising is still the most effective medium because not every person has
technological literacy and is still dependent on Televisions, hence reach more potential
buyers. Consumers can skip online advertisements, which is impossible with Televisions.
Therefore, brands have more connections with buyers because they need to watch their
advertisements.
