Question:
Does It Matter Where You Sell?
Some marketers feel that the image of the particular channel in which they sell their
products does not matter—all that matters is that the right customers shop there and the
product is displayed in the right way. Others maintain that channel images—such as a
retail store—can be critical and must be consistent with the image of the product.
Take a position:
Channel images do not really affect the brand images of the products they sell that
much versus Channel images must be consistent with the
brand image.
Instruction;
1. Take a position on the topic above.
2. Limit your answer to 50 words.
Answer:
Channel images don't necessarily affect the brand images because most consumers look at
the brand image itself regardless of the channel where they will find it. Brand images create
the perceptions of consumers about the totality of the products. Therefore, consistency
between brand images and channel images are not necessary.
Does It Matter Where You Sell?
Some marketers feel that the image of the particular channel in which they sell their
products does not matter—all that matters is that the right customers shop there and the
product is displayed in the right way. Others maintain that channel images—such as a
retail store—can be critical and must be consistent with the image of the product.
Take a position:
Channel images do not really affect the brand images of the products they sell that
much versus Channel images must be consistent with the
brand image.
Instruction;
1. Take a position on the topic above.
2. Limit your answer to 50 words.
Answer:
Channel images don't necessarily affect the brand images because most consumers look at
the brand image itself regardless of the channel where they will find it. Brand images create
the perceptions of consumers about the totality of the products. Therefore, consistency
between brand images and channel images are not necessary.
