A Simple Position Paper on Product Functionality and Product Design
Instruction:
1.Kindly read the statement below.
2. Take a position, product functionality or product design
3. Write your position on an msword file document
4. Limit your answer to 50 words
4.Kindly follow the submission requirements on your canvas as announced.
With Products, Is It Form or Function?
The “form versus function” debate applies in many arenas, including marketing. Some
marketers believe product performance is the be-all and end-all. Other marketers
maintain that the look, feel, and other design elements of products are what really make
the difference.
Answer:
Product functionality is key to the success of the brand because the fundamental
purpose of goods is to satisfy the consumer's needs and demands. If a product is
aesthetically appealing but does not achieve its primary objective, then buyers will have
the impression that it will not be worth buying.