SWOT analysis of Puma:
Puma’s Strengths
The job satisfaction amongst the Puma’s employees is very high due to which it has a low
employee turnover rate, Puma has the largest R&D sector due to its strongest innovative
strategies. Puma is always at the top in latest trends of the brands, it has the strongest marketing
department and the biggest strength of Puma brand is its brand name, which gets huge support by
the endorsement of the celebrities (Niskanen, 2019).
Puma’s Weaknesses
According to the research the Puma is notorious globally, which don’t have as much as market
share as its competitors. Puma has rivalry in both high-priced as well as cheaper substitutes in
the market according to the customer needs with a variety of products. Besides, some of Puma’s
finding attentiveness in terms of manufacturing in Asian marketplaces, which are repeated in
the debate of subjugated and low paid labour.
Puma’s Major Opportunities
Puma has an opportunity of expanding its market share worldwide. They can benefit from the
segment of women’s attire and accessories. Puma can use entry to newer countries as an
opportunity, they can intensify their influence in the sports industry by associating with new
sports events.
Puma’s Major threats
Counterfeiting is an unembellished threat that reasons Puma to drop its probable sales. Puma
knock offs are effortlessly found enormously in markets.
, SWOT analysis of Adidas
Adidas Strengths
Adidas has ranked as a third-biggest brand by the Forbes with the highest brand value $6.8
Billion (Mourdoukoutas, 2020). Adidas is nurtured as an iconic brand with a High-status Legacy.
The brand has influenced the sports industry by shaping hip-hop culture in urban youth
especially its tracksuit and three-leafed motif logo. It caters with the diversified portfolio within
the sportswear industry. The company greatly invests in its R&D and high-quality products are
the focus of the company (Niskanen, 2019).
Adidas Weaknesses
Adidas outsources it manufacturing to the 3rd party due to which it has a shortage of supply chain
due to risk of overdependence on the international suppliers due to which they are unable to cater
the growing demand of the products (Thomasson, 2019). The products of Adidas are highly
expensive.
Adidas Opportunities
It can incorporate the other social media platform as well such as Facebook, Twitter and snap
chat as with Instagram’s checkout feature its sale has increased by 40% (Wirtz, 2016). It can
increase investing in synthetic and smart materials. Global expansion is one of the option to
increase market shares (Friedman, 2018).
Adidas Threats
The products are highly expensive with higher competition in the industry, supplier dominancy,
loss of trademark in 2019, currency war between US-China, high tariff and Fluctuation in
exchange rates are the biggest threats for the company.
Puma’s Strengths
The job satisfaction amongst the Puma’s employees is very high due to which it has a low
employee turnover rate, Puma has the largest R&D sector due to its strongest innovative
strategies. Puma is always at the top in latest trends of the brands, it has the strongest marketing
department and the biggest strength of Puma brand is its brand name, which gets huge support by
the endorsement of the celebrities (Niskanen, 2019).
Puma’s Weaknesses
According to the research the Puma is notorious globally, which don’t have as much as market
share as its competitors. Puma has rivalry in both high-priced as well as cheaper substitutes in
the market according to the customer needs with a variety of products. Besides, some of Puma’s
finding attentiveness in terms of manufacturing in Asian marketplaces, which are repeated in
the debate of subjugated and low paid labour.
Puma’s Major Opportunities
Puma has an opportunity of expanding its market share worldwide. They can benefit from the
segment of women’s attire and accessories. Puma can use entry to newer countries as an
opportunity, they can intensify their influence in the sports industry by associating with new
sports events.
Puma’s Major threats
Counterfeiting is an unembellished threat that reasons Puma to drop its probable sales. Puma
knock offs are effortlessly found enormously in markets.
, SWOT analysis of Adidas
Adidas Strengths
Adidas has ranked as a third-biggest brand by the Forbes with the highest brand value $6.8
Billion (Mourdoukoutas, 2020). Adidas is nurtured as an iconic brand with a High-status Legacy.
The brand has influenced the sports industry by shaping hip-hop culture in urban youth
especially its tracksuit and three-leafed motif logo. It caters with the diversified portfolio within
the sportswear industry. The company greatly invests in its R&D and high-quality products are
the focus of the company (Niskanen, 2019).
Adidas Weaknesses
Adidas outsources it manufacturing to the 3rd party due to which it has a shortage of supply chain
due to risk of overdependence on the international suppliers due to which they are unable to cater
the growing demand of the products (Thomasson, 2019). The products of Adidas are highly
expensive.
Adidas Opportunities
It can incorporate the other social media platform as well such as Facebook, Twitter and snap
chat as with Instagram’s checkout feature its sale has increased by 40% (Wirtz, 2016). It can
increase investing in synthetic and smart materials. Global expansion is one of the option to
increase market shares (Friedman, 2018).
Adidas Threats
The products are highly expensive with higher competition in the industry, supplier dominancy,
loss of trademark in 2019, currency war between US-China, high tariff and Fluctuation in
exchange rates are the biggest threats for the company.
