OE104: Customer Behaviour (Business Studies jaar 3 Marketing)

OE104: Customer behavior
Logbook




Name: Jesse Oosterman
Student number: 615317
Study: Business Studies
Class: ROBSMAVT3A
Unit of study: OE104 Customer behavior
Place: Rotterdam
Date: 30-3-2020
Titel page:

Name: Jesse Oosterman
Student number: 615317

Study: Business Studies (VT)
Class: ROBSMAVT3A
Specialisation: Marketing

Unit of study: OE104 Customer Behaviour
Subject: All-inclusive holidays

Place: Rotterdam
Date: 30-3-2020

, Inhoud
Explication of brand................................................................................................................................3
Perspectives on consumption.................................................................................................................3
MICRO-view............................................................................................................................................5
MACRO-view........................................................................................................................................10