Prepare a business plan of a small / family business of your choice

Course Name: Business Function and Procedures


Name:



Student ID Number:



Title: Assessment Point 1



Prepare a business plan of a small / family business of your choice



Tutor’s Name: Giannis Theofanous



Date: August 22, 2021




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,Sweet home

(2020-2024)




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, Table of Contents


Introduction………………………………………………………………………………………5
1.Executive Summary…………………………………………………………………………..5
1.1.Company and Product……………………………………………………………..5
1.2.Business summary…………………………………………………………………5
1.3.Start-up financial summary………………………………………………………..6
1.4.Market Analysis Summary…………………………………………………………7

1.5.Vision Statement……………………………………………………………………7
1.6.Mission Statement………………………………………………………………….7
1.7.Core value…………………………………………………………………………..8
2.Strategic Analysis…………………………………………………………………………….8
2.1.Short-term Objectives……………………………………………………………...8
2.2.Long-term Objective………………………………………………………………..9
3.Market and Industry Analysis………………………………………………………………..9
3.1.SWOT………………………………………………………………………………10
3.2.Porter’s Five Forces………………………………………………………………11
3.3.PESTEL……………………………………………………………………………12
3.4.Marketing Mix …………………………………………………………………….13
4.Marketing plan………………………………………………………………………………14
4.1Competitors………………………………………………………………………..16
5.Financial Analysis…………………………………………………………………………..17
5.1.investors…………………………………………………………………………..18
6.Action Plan………………………………………………………………………………….19
7.Conclusion…………………………………………………………………………………..21
References…………………………………………………………………………………….22
Appendices…………………………………………………………………………………….26
Financial Statement Projection (2020-2024)……………………………………….26




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