Promote an Innovative Product/Service within the Organization

Course Name: Business Function and Procedures


Name:



Student ID Number:



Title: WEEK 7 – Assessment Point 2



Promote an Innovative Product/Service within the Organization

(Case study: Sweet Home)



Tutor’s Name: Giannis Theofanous



Date: September 12, 2021




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, Table of content

Introduction…………………………………………………………………………….……….4

1.How to promote the idea…………………………………………………….……….……..4

1.1Knowledge Management…………………………………………………….…....4

1.2New ideas and creativity……………………………………………………….….6

1.3Methods and Approaches…………………………………………………………7

1.4Balance Scorecard Model…………………………………………………………8

1.5Support and implement action……………………………………………………11

2.Acceptability of new product……………………………………………………………….12

2.1Project management………………………………………………………………13

2.2Change management……………………………………………………………..13

3.Competitive Advantage and market for new product……………………………………15

4.Cost of launching a new product…………………………………………………………..16

5.Conclusion…………………………………………………………………………………...16

References……………………………………………………………………………………..17



Appendices……………………………………………………………………………………..23
I.SWOT analysis……………………………………………………………………….23
II.Porter’s Diamond model…………………………………………………………….24
III.Five Perspective in BSC: objectives and measures of their
implementation….25




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, Table of figures


Figure 1: SECI model………………………………………………………………………5
Figure 2: The Sales Process………………………………………………………………7
Figure 3: The Balance Scorecard…………………………………………………………9
Figure 4: Five perspective BSC in Food Industry with KPIs……………………………9
Figure 5: Sales Force Performance Scorecard…………………………………………11
Figure 6: Comparison of competitive key factor………………………………………..16
Figure 7: Cost of Launching a new product…………………………………………….16




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