The French National Institute of Economic and Accounting Techniques: college year
2007 - 2008
DISCIPLINE: UE 117 - MANAGEMENT
Important: - The subject has 2 parts that you will have to cover in full. In addition, you will
need to strictly follow the order of the questions for part 2.
PART 1 Course questions.
1- Dependence or autonomy: market organizations have what relation with their environment?
You will highlight the complexity of the relationship by relying as much as possible on
examples.
2- What are the contributions of the work of Crozier and Friedberg to the understanding of
organizations?
3- What is the interest of game theory (illustrated by the prisoner's dilemma) for the analysis
of decision making ?
4- What are the different possible forms of diversification for a company?
PART 2: Questions about a text: "Should Bouygues leave mobile phones? », P. Escande,
Les Echos, 04/12/2006.
STRATEGY / WHY THE GROUP REMAINS IN A BUSINESS WITH NO BIG
PERSPECTIVE
Should Bouygues get out of mobile?
In Grimm's tales of the three brothers, he is always the third cleverest. The youngest of the
gang surpasses the others, however beefier, and pocket the inheritance of the father or the
heart of the beautiful. Way of conjuring by the dream the curse of the younger sons. And to
say that sometimes skill and intelligence can get the better of the most more acquired. In
industry, it's a bit the same thing; the latest comer always has trouble making his little one
heard music.
Born four years after its elders, Bouygues Telecom is somewhat in this situation. When it hits
the market mobile phone in 1995, its competitors France Telecom (Itinéris now Orange) and
SFR did not wait for it. They have largely invested in the place by building their network.
However, in terms of mobile telephony, even more than for fixed, water or electricity, the
coverage of the territory is the first commercial argument, since we are selling of
2007 - 2008
DISCIPLINE: UE 117 - MANAGEMENT
Important: - The subject has 2 parts that you will have to cover in full. In addition, you will
need to strictly follow the order of the questions for part 2.
PART 1 Course questions.
1- Dependence or autonomy: market organizations have what relation with their environment?
You will highlight the complexity of the relationship by relying as much as possible on
examples.
2- What are the contributions of the work of Crozier and Friedberg to the understanding of
organizations?
3- What is the interest of game theory (illustrated by the prisoner's dilemma) for the analysis
of decision making ?
4- What are the different possible forms of diversification for a company?
PART 2: Questions about a text: "Should Bouygues leave mobile phones? », P. Escande,
Les Echos, 04/12/2006.
STRATEGY / WHY THE GROUP REMAINS IN A BUSINESS WITH NO BIG
PERSPECTIVE
Should Bouygues get out of mobile?
In Grimm's tales of the three brothers, he is always the third cleverest. The youngest of the
gang surpasses the others, however beefier, and pocket the inheritance of the father or the
heart of the beautiful. Way of conjuring by the dream the curse of the younger sons. And to
say that sometimes skill and intelligence can get the better of the most more acquired. In
industry, it's a bit the same thing; the latest comer always has trouble making his little one
heard music.
Born four years after its elders, Bouygues Telecom is somewhat in this situation. When it hits
the market mobile phone in 1995, its competitors France Telecom (Itinéris now Orange) and
SFR did not wait for it. They have largely invested in the place by building their network.
However, in terms of mobile telephony, even more than for fixed, water or electricity, the
coverage of the territory is the first commercial argument, since we are selling of
