E-COMMERCE AND ONLINE MARKETING
Introduction
E-Commerce is the use of electronic communications and digital information processing
technologies in business transactions. E-commerce involves the use of applications that run on
the Internet and these applications influence the commercial relationships between firms and
clients.
Electronic commerce, commonly known as e-commerce, e-commerce or e-comm, refers to
the buying and selling of products or services over electronic systems such as the Internet and
other computer networks. However, the term may refer to more than just buying and selling
products online. It also includes the entire online process of developing, marketing, selling,
delivering, servicing and paying for products and services.
E-Commerce mainly occurs in three modes, namely: B2B (Business to Business), B2C
(Business to Consumer) and C2B (Consumer to Business) and C2C (Customer to Customer).
B2B involve services such as call Centres, back office operations, internet marketing,
enterprise resource planning (ERP), information security service, internet advertisement and
offshore development. B2C includes service for mobile phone and car-tracking service; send
movie, music, game, email, shopping mall and net banking. Customer to Customer or C2C
refers to e-commerce activities, which uses an auction style model. This model consists of
person-to-person a transaction that completely excludes businesses from the equation.
How Is E-Commerce Useful to Developing Country Entrepreneurs?
There are at least five ways by which the Internet and e-commerce are useful for developing
country entrepreneurs:
1) It facilitates the access of artisans and SMEs to world markets.
2) It facilitates the promotion and development of tourism of developing countries in a
global scale.
3) It facilitates the marketing of agricultural and tropical products in the global market.
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Introduction
E-Commerce is the use of electronic communications and digital information processing
technologies in business transactions. E-commerce involves the use of applications that run on
the Internet and these applications influence the commercial relationships between firms and
clients.
Electronic commerce, commonly known as e-commerce, e-commerce or e-comm, refers to
the buying and selling of products or services over electronic systems such as the Internet and
other computer networks. However, the term may refer to more than just buying and selling
products online. It also includes the entire online process of developing, marketing, selling,
delivering, servicing and paying for products and services.
E-Commerce mainly occurs in three modes, namely: B2B (Business to Business), B2C
(Business to Consumer) and C2B (Consumer to Business) and C2C (Customer to Customer).
B2B involve services such as call Centres, back office operations, internet marketing,
enterprise resource planning (ERP), information security service, internet advertisement and
offshore development. B2C includes service for mobile phone and car-tracking service; send
movie, music, game, email, shopping mall and net banking. Customer to Customer or C2C
refers to e-commerce activities, which uses an auction style model. This model consists of
person-to-person a transaction that completely excludes businesses from the equation.
How Is E-Commerce Useful to Developing Country Entrepreneurs?
There are at least five ways by which the Internet and e-commerce are useful for developing
country entrepreneurs:
1) It facilitates the access of artisans and SMEs to world markets.
2) It facilitates the promotion and development of tourism of developing countries in a
global scale.
3) It facilitates the marketing of agricultural and tropical products in the global market.
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