Topic Seven
MARKETING IN ENTREPRENEURSHIP
, MARKETING IN ENTREPRENEURSHIP
Definition of Marketing
• Marketing is about creating customer value and building profitable customer relation
• It starts with understanding consumer needs and wants, deciding which target m
organization can serve best and developing a compelling value proposition by
organization can win keep and grow targeted consumers.
Additional definitions of marketing
• Marketing is the social and managerial process by which individuals and groups ob
they need and want through creating and exchanging products and value with others.
• Marketing is the management process that identifies, anticipates and satisfies c
requirements profitability .
• An American association of marketing defines marketing as an organizational func
set of process for creating, communicating and delivering value to customers
managing customer relationships in ways that benefit the organization and its stakeho
MARKETING IN ENTREPRENEURSHIP
, MARKETING IN ENTREPRENEURSHIP
Definition of Marketing
• Marketing is about creating customer value and building profitable customer relation
• It starts with understanding consumer needs and wants, deciding which target m
organization can serve best and developing a compelling value proposition by
organization can win keep and grow targeted consumers.
Additional definitions of marketing
• Marketing is the social and managerial process by which individuals and groups ob
they need and want through creating and exchanging products and value with others.
• Marketing is the management process that identifies, anticipates and satisfies c
requirements profitability .
• An American association of marketing defines marketing as an organizational func
set of process for creating, communicating and delivering value to customers
managing customer relationships in ways that benefit the organization and its stakeho
