International Business Awareness Y3Q1
Table of Contents
Study material for exam.....................................................................................................2
Lecture Week 1...................................................................................................................2
Chapter 12: Strategies for International Business.........................................................................6
Chapter 13: Evaluation of countries for operations......................................................................6
Lecture Week 2...................................................................................................................7
Lecture Week 3 (Law).......................................................................................................10
Law book....................................................................................................................................19
Lecture Week 4.................................................................................................................20
Lecture Week 5.................................................................................................................24
Training Week 6...............................................................................................................26
Training Week 7...............................................................................................................31
,Study material for exam
Week 1 IBA: Chapter 12 and chapter 13
Week 2 Law: Chapter 1 (Introduction to international private law and European law, pages
14-38)
Chapter 5 CISG (pages 101-117)
Law: Chapter 8 old book Discharge of contract and contractual remedies
(pages 251-256, 259-260, 262) pages on blackboard
Chapter 7 competition law (pages 149-174)
Week 3 IBA: Chapter 14
Week 4 IBA: Chapter 15
Week 5 IBA: Chapter 11
Week 6: Chapter 16
Lecture Week 1
,For a company to be international, it depends on
Company specific charactertistics:
-Core competencies
-Financial resources
-Ability to take risk
-Human resources
-R&D
-Sources of supply
-Alliances and Strategic Networks
Main reasons for going international:
-Spread risks
-Reduce costs
-Gain sales
Tools to go international and mitigate risks: (IMPORTANT for exam!!!)
-SWOT (what are the s,w,o and t of a country compared to another)
-PESTLE/ STEEPLE (looking at the environment around you)
How do you select the right country?
1. Scanning: quick search on google
2. Opportunities you have: sales expansion
-GDP population
-Economic and demographic
Leapfrogging of products= jumping one product to another segment or change
product to adapt to the segment. When a product needs to make a big jump because of
the market, a big change to penetrate the market
-Prices
-Income elasticity
-Substiution
-Income inequality
-Cultural factors and taste
-Existence of trading blocs
3. Opportunities: resource acquisition
- Labour
-Infrastructure
-Ease of transport and communications
-Government incentives and disincentives
4. Risks:
-Companies and managers have differ in their perceptions of risk
, -One company’s risk is another’s opportunity
-Reducing risk other than avoiding location
-There are always trade-offs
Competitive risk:
-Making operations comparable
-Geographic diversification
-Following competitors or customers
Monetary risk:
-Exchange rate stability
-Inflation rates
-Liquidity preference
-Capital controls
-Government spending
Political risk:
-Changes in government policy
-Operational issues
-Nationalisation
Natural Disasters:
-Tsumami’s, earthquakes, viruses like covid
Tools: Grid (IMPORTANT for exam!!)
Variable 1+2: benefits
Variable 3: costs/risks
Tool: matrix (tool to make decisions easier but less precise)
Tool: indices (different index)
-MPI index
-Economic Freedom Index
-Corruption Perception Index
Why USA?
-Lower prices
-Local market small modifications
-Market size
-Corporate image
-Geography !!!
Table of Contents
Study material for exam.....................................................................................................2
Lecture Week 1...................................................................................................................2
Chapter 12: Strategies for International Business.........................................................................6
Chapter 13: Evaluation of countries for operations......................................................................6
Lecture Week 2...................................................................................................................7
Lecture Week 3 (Law).......................................................................................................10
Law book....................................................................................................................................19
Lecture Week 4.................................................................................................................20
Lecture Week 5.................................................................................................................24
Training Week 6...............................................................................................................26
Training Week 7...............................................................................................................31
,Study material for exam
Week 1 IBA: Chapter 12 and chapter 13
Week 2 Law: Chapter 1 (Introduction to international private law and European law, pages
14-38)
Chapter 5 CISG (pages 101-117)
Law: Chapter 8 old book Discharge of contract and contractual remedies
(pages 251-256, 259-260, 262) pages on blackboard
Chapter 7 competition law (pages 149-174)
Week 3 IBA: Chapter 14
Week 4 IBA: Chapter 15
Week 5 IBA: Chapter 11
Week 6: Chapter 16
Lecture Week 1
,For a company to be international, it depends on
Company specific charactertistics:
-Core competencies
-Financial resources
-Ability to take risk
-Human resources
-R&D
-Sources of supply
-Alliances and Strategic Networks
Main reasons for going international:
-Spread risks
-Reduce costs
-Gain sales
Tools to go international and mitigate risks: (IMPORTANT for exam!!!)
-SWOT (what are the s,w,o and t of a country compared to another)
-PESTLE/ STEEPLE (looking at the environment around you)
How do you select the right country?
1. Scanning: quick search on google
2. Opportunities you have: sales expansion
-GDP population
-Economic and demographic
Leapfrogging of products= jumping one product to another segment or change
product to adapt to the segment. When a product needs to make a big jump because of
the market, a big change to penetrate the market
-Prices
-Income elasticity
-Substiution
-Income inequality
-Cultural factors and taste
-Existence of trading blocs
3. Opportunities: resource acquisition
- Labour
-Infrastructure
-Ease of transport and communications
-Government incentives and disincentives
4. Risks:
-Companies and managers have differ in their perceptions of risk
, -One company’s risk is another’s opportunity
-Reducing risk other than avoiding location
-There are always trade-offs
Competitive risk:
-Making operations comparable
-Geographic diversification
-Following competitors or customers
Monetary risk:
-Exchange rate stability
-Inflation rates
-Liquidity preference
-Capital controls
-Government spending
Political risk:
-Changes in government policy
-Operational issues
-Nationalisation
Natural Disasters:
-Tsumami’s, earthquakes, viruses like covid
Tools: Grid (IMPORTANT for exam!!)
Variable 1+2: benefits
Variable 3: costs/risks
Tool: matrix (tool to make decisions easier but less precise)
Tool: indices (different index)
-MPI index
-Economic Freedom Index
-Corruption Perception Index
Why USA?
-Lower prices
-Local market small modifications
-Market size
-Corporate image
-Geography !!!
