Summary BUS 5117: Strategic Making and Management Written Assignment 3 De Beers is the world’s Largest diamond company that deals in exploration, diamond mining, diamond retail, diamond trading and industrial diamond manufacturing in South Africa in 1988

BUS 5117: Strategic Making and Management Written Assignment 3 De Beers is the world’s Largest diamond company that deals in exploration, diamond mining, diamond retail, diamond trading and industrial diamond manufacturing in South Africa in 1988 and expanded its stores worldwide (McAdams, D.& Reavis, C. ,2008). De Beers controlled most of the diamond cutting and publishing industry and while DeBeers held a monopoly in the market at one time produced 45% of the world’s rough diamonds and sold 80% of total supply (McAdams, D. & Reavis, C. ,2008) DeBeers send diamond to India for cutting and polishing because it costs only $10 per carat and cheaper than other countries. PESTLE Analysis of DeBeers: PESTEL is one of the most important tools which analyses the impacts of external issues. PESTEL