Introduction to Relationship Marketing
Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is completed with a strategic orientation, where the connection is improved with existing customers instead of finding new customers. It's meant to cater to the requirements of individual customers. Its major part involves studying the necessity of the customer and thus the way product or service needs to change as per custom requirements.
Geschreven voor
- Instelling
- University Of California - Los Angeles
- Vak
- MARKETING
Documentinformatie
- Geüpload op
- 24 september 2021
- Aantal pagina's
- 3
- Geschreven in
- 2019/2020
- Type
- ESSAY
- Docent(en)
- Onbekend
- Cijfer
- A+
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introduction to relationship marketing