PBM Quest
ionBank(
UdaySi
r)
Q.
1vi
sual
tradenamet
hatr
ecogni
zesbr
andi
sLogo
Q.
2Br andmanagementchangescompanyf
orDi
ff
erent
iat
ingpr
oductandhi
ghl
i
ght
ing
di
sti
ncti
on
Q.
3Whati
sGoodbr
andcont
ract
Q.
4Ift
wodi
ff
erentbr
andar
epr
omot
edbyonecompanyi
tisCo-
branded
Q.
5Br
andar
ebor
noutofSegment
ati
onanddi
ff
erent
iat
ion
Q.
6br
andi
dent
it
yisf
oll
owedbyBr
andI
mage
Q.
7Ri
ghtbr
andi
ngi
ncr
easesv
alueoft
hepr
oduct
Q.8whenthesamebr
andi
skeptf
ornewof
fer
ingandcust
omerdev
elopf
ami
l
iar
it
ytheni
tis
cal
ledLev
eragi
ng
Q.
9NewKi
ndofmedi
cinebyaphar
macompanyi
sexampl
eofLi
neext
ensi
on
Q.
10st
rat
egi
cmar
ket
ingpl
anapr
ofi
tcent
ret
hati
ssel
frepor
ti
ngi
sSt
rat
egi
cbusi
nessuni
t
Q.
11CompanyABCi
nvolv
edinsel
ect
ingandanal
ysi
ngt
argetmar
ketandMar
ket
ingMi
x
t
heni
tisf
oll
owi
ngMarket
ingst
rat
egy
Q.12Str
ategi
cpl
anningdeal
swit
ht heall
ocati
onofcompanyr
esour
ces-t
ime,
moneyand
peopl
e-inaccor
dancewithi
tsf
inancial
goals.
Q.13‘go-t
o-marketst
rat
egy ’
meanst hatt
herightpi
ecesar
eputi
npl
acesot
hata
successf
ulproducti
smar ketedandsoldeff
ecti
vely
.
Q.14i
fcustomerhav
eknowl
edgeofpar
ti
cul
arbr
andandt
heyar
eboundt
obuyi
tthani
tis
Loyal
Customer
Q.15Whilei
ntr
oduci
ngnewbrandunderthewel
l-
knownbrandnameofacompanyt
oget
benef
itofbr
andpowerthani
tisi
nposit
ionofchar
gingPr
emium pr
ice
Q.
16Apr oductmanageri
stypi
cal
lyamiddl
emanagerchar
gedwit
hmanagi ngex
ist
ing
pr
oduct
s,developi
ngnewproduct
sforagiv
enpr
oductli
ne,br
and,
orser
vice.
Q.17Anorigi
nalequi
pmentmanuf
act
urer(OEM)tradi
ti
onall
yisdefinedasacompany
whosegoodsareusedascomponent
sintheproductsofanothercompany,whi
chthensel
l
s
t
hefini
shedit
em touser
s.
Q.18Competit
oranal
ysisisadr
iverofanor
gani
zat
ion’
sst
rat
egyandef
fect
sonhowf
ir
ms
actorr
eacti
nthei
rsectors.
Q.
19Li
neext
ensi
onget
sdi
ff
erentv
ersi
onoft
hesamebasepr
oductandsamemar
ket
Q.
20wheniti
sconci
sest
atementt
hatsummar
isi
ngbr
andcommi
tment
-Posi
ti
oni
ng
st
atement
ionBank(
UdaySi
r)
Q.
1vi
sual
tradenamet
hatr
ecogni
zesbr
andi
sLogo
Q.
2Br andmanagementchangescompanyf
orDi
ff
erent
iat
ingpr
oductandhi
ghl
i
ght
ing
di
sti
ncti
on
Q.
3Whati
sGoodbr
andcont
ract
Q.
4Ift
wodi
ff
erentbr
andar
epr
omot
edbyonecompanyi
tisCo-
branded
Q.
5Br
andar
ebor
noutofSegment
ati
onanddi
ff
erent
iat
ion
Q.
6br
andi
dent
it
yisf
oll
owedbyBr
andI
mage
Q.
7Ri
ghtbr
andi
ngi
ncr
easesv
alueoft
hepr
oduct
Q.8whenthesamebr
andi
skeptf
ornewof
fer
ingandcust
omerdev
elopf
ami
l
iar
it
ytheni
tis
cal
ledLev
eragi
ng
Q.
9NewKi
ndofmedi
cinebyaphar
macompanyi
sexampl
eofLi
neext
ensi
on
Q.
10st
rat
egi
cmar
ket
ingpl
anapr
ofi
tcent
ret
hati
ssel
frepor
ti
ngi
sSt
rat
egi
cbusi
nessuni
t
Q.
11CompanyABCi
nvolv
edinsel
ect
ingandanal
ysi
ngt
argetmar
ketandMar
ket
ingMi
x
t
heni
tisf
oll
owi
ngMarket
ingst
rat
egy
Q.12Str
ategi
cpl
anningdeal
swit
ht heall
ocati
onofcompanyr
esour
ces-t
ime,
moneyand
peopl
e-inaccor
dancewithi
tsf
inancial
goals.
Q.13‘go-t
o-marketst
rat
egy ’
meanst hatt
herightpi
ecesar
eputi
npl
acesot
hata
successf
ulproducti
smar ketedandsoldeff
ecti
vely
.
Q.14i
fcustomerhav
eknowl
edgeofpar
ti
cul
arbr
andandt
heyar
eboundt
obuyi
tthani
tis
Loyal
Customer
Q.15Whilei
ntr
oduci
ngnewbrandunderthewel
l-
knownbrandnameofacompanyt
oget
benef
itofbr
andpowerthani
tisi
nposit
ionofchar
gingPr
emium pr
ice
Q.
16Apr oductmanageri
stypi
cal
lyamiddl
emanagerchar
gedwit
hmanagi ngex
ist
ing
pr
oduct
s,developi
ngnewproduct
sforagiv
enpr
oductli
ne,br
and,
orser
vice.
Q.17Anorigi
nalequi
pmentmanuf
act
urer(OEM)tradi
ti
onall
yisdefinedasacompany
whosegoodsareusedascomponent
sintheproductsofanothercompany,whi
chthensel
l
s
t
hefini
shedit
em touser
s.
Q.18Competit
oranal
ysisisadr
iverofanor
gani
zat
ion’
sst
rat
egyandef
fect
sonhowf
ir
ms
actorr
eacti
nthei
rsectors.
Q.
19Li
neext
ensi
onget
sdi
ff
erentv
ersi
onoft
hesamebasepr
oductandsamemar
ket
Q.
20wheniti
sconci
sest
atementt
hatsummar
isi
ngbr
andcommi
tment
-Posi
ti
oni
ng
st
atement
