Visual Merchandising
Unit 16 Section C
Planogram Display
Mikolaj Fedder
,FOOTBALL CHARITY DISPLAY- FIRST PLAN.
, Explanation of different aspects in the Planogram display.Psychological and
Technological Techniques used.
- I have decided not to use certain props such as mannequins. The reason for this is because
they are very large and would most likely cover up everything else displayed around it. Instead, I
have decided to hang two football tops at the back wall of the display, and next to it stick a big
‘50% off’ sign, which hopefully will attract the customers eye.
- Furthermore, I have decided to use colour coding, in order to make the display look aesthetically
pleasing. I have decided to lay out a bright green table cloth on the table, and have a darker
green wall background with it. Moreover, my decision to choose these colours will match the
main colour of my chosen charity… green!
- Additionally, I will have a trophy at the centre of the display with a cup in it. I specifically decided
to choose a trophy with a hole in it as i'm planning to make a prize giveaway. The prize
giveaway will allow a maximum of 20 candidates to participate in. Each candidate will write their
name and a number - from 1 to 20 - on a small piece of squared green paper, which will help in
keeping the colour theme ‘green’ alive. These green pieces of paper will be placed into the
trophy and a winner will be drawn out at random after 20 people have participated. THE
WINNER WILL WIN A PAIR OF ADIDAS RED PREDATOR FOOTBALL BOOTS.
- Moreover, the tablecloth with have Post-it notes attached around it with different price tags, and
quotes about the charity.
- In addition to the trophy, I will place a QR code on the trophy which will take the customer to
OXFAM’s fundraising page.
Unit 16 Section C
Planogram Display
Mikolaj Fedder
,FOOTBALL CHARITY DISPLAY- FIRST PLAN.
, Explanation of different aspects in the Planogram display.Psychological and
Technological Techniques used.
- I have decided not to use certain props such as mannequins. The reason for this is because
they are very large and would most likely cover up everything else displayed around it. Instead, I
have decided to hang two football tops at the back wall of the display, and next to it stick a big
‘50% off’ sign, which hopefully will attract the customers eye.
- Furthermore, I have decided to use colour coding, in order to make the display look aesthetically
pleasing. I have decided to lay out a bright green table cloth on the table, and have a darker
green wall background with it. Moreover, my decision to choose these colours will match the
main colour of my chosen charity… green!
- Additionally, I will have a trophy at the centre of the display with a cup in it. I specifically decided
to choose a trophy with a hole in it as i'm planning to make a prize giveaway. The prize
giveaway will allow a maximum of 20 candidates to participate in. Each candidate will write their
name and a number - from 1 to 20 - on a small piece of squared green paper, which will help in
keeping the colour theme ‘green’ alive. These green pieces of paper will be placed into the
trophy and a winner will be drawn out at random after 20 people have participated. THE
WINNER WILL WIN A PAIR OF ADIDAS RED PREDATOR FOOTBALL BOOTS.
- Moreover, the tablecloth with have Post-it notes attached around it with different price tags, and
quotes about the charity.
- In addition to the trophy, I will place a QR code on the trophy which will take the customer to
OXFAM’s fundraising page.
