The 6 p’s
- Product
- Place
- Promotion
- Price
- Presentation
- Personality
Product:
* Hospitality knows all kind of products:
Accommodation - a bed, bedroom, cabin, in a hotel, etc.
Food and beverage - drink, sandwich, fast food, family meal, restaurant, tea meal, etc./
Business services - meeting, conference, trade show, etc.
Leisure - a short break, domestic holiday, hotel, resort, etc.
Event - wedding, birthday, dedicated venue, etc.
Place:
Finding a suitable location to offer the chosen service is absolutely critical for a hospitality
organisation.
Focuses on where the business should build, buy, etc.
Personality:
● Employees
● customers
A good rapport between customers is an essential ingredient of a successful customer
experience.
Price:
The pricing decisions made include:
- Setting prices for all different products to ensure profit is achieved.
- Developing special prices promotions to increase sales during low season periods.
Prices influences demand.
Price is crucial in driving profitability and plays an important role in presenting the image
which the business wants to project to customers and other stakeholders.
, Promotion:
Marketing communications covers all the tools that hospitality firms can use to communicate
with customers, employees and other stakeholders. It is also known as promotion.
Communication is a core activity of most marketing and sales departments.
presentation:
in marketing, presentation in the broadest sense of the word, is taken to mean everything
that relates to the decoration of a business or an certain product and the image that people
have it.
the presentation of an hospitality business is a combination of the following elements:
- exterior
- interior
- staff clothing
- table setting
- presentation of the range
- music
SWOT analysis:
SWOT stands for strengths, weaknesses, opportunities and threats.
figure: SWOT analysis
Situation analysis
External analysis Internal analysis
● market and costumer analysis ● Management capacity
● competition analysis ● staffing capacity
● environment analysis ● production capacity
● financial capacity
● marketing capacity
Opportunities and threats Strengths and weaknesses
SWOT analysis
The hospitality mix consists of the three most important P’s marketing tools:
- Product
- presentation
- Personality
Its is with these three P’s that the entrepreneur in the hospitality industry can, in the eyes of
the guest, stand out most from the competition.
Product: in the hospitality branche we call it the hospitality product. What makes the hospit
ality product unique os that it is the combination of a tangible product and a service.
- Product
- Place
- Promotion
- Price
- Presentation
- Personality
Product:
* Hospitality knows all kind of products:
Accommodation - a bed, bedroom, cabin, in a hotel, etc.
Food and beverage - drink, sandwich, fast food, family meal, restaurant, tea meal, etc./
Business services - meeting, conference, trade show, etc.
Leisure - a short break, domestic holiday, hotel, resort, etc.
Event - wedding, birthday, dedicated venue, etc.
Place:
Finding a suitable location to offer the chosen service is absolutely critical for a hospitality
organisation.
Focuses on where the business should build, buy, etc.
Personality:
● Employees
● customers
A good rapport between customers is an essential ingredient of a successful customer
experience.
Price:
The pricing decisions made include:
- Setting prices for all different products to ensure profit is achieved.
- Developing special prices promotions to increase sales during low season periods.
Prices influences demand.
Price is crucial in driving profitability and plays an important role in presenting the image
which the business wants to project to customers and other stakeholders.
, Promotion:
Marketing communications covers all the tools that hospitality firms can use to communicate
with customers, employees and other stakeholders. It is also known as promotion.
Communication is a core activity of most marketing and sales departments.
presentation:
in marketing, presentation in the broadest sense of the word, is taken to mean everything
that relates to the decoration of a business or an certain product and the image that people
have it.
the presentation of an hospitality business is a combination of the following elements:
- exterior
- interior
- staff clothing
- table setting
- presentation of the range
- music
SWOT analysis:
SWOT stands for strengths, weaknesses, opportunities and threats.
figure: SWOT analysis
Situation analysis
External analysis Internal analysis
● market and costumer analysis ● Management capacity
● competition analysis ● staffing capacity
● environment analysis ● production capacity
● financial capacity
● marketing capacity
Opportunities and threats Strengths and weaknesses
SWOT analysis
The hospitality mix consists of the three most important P’s marketing tools:
- Product
- presentation
- Personality
Its is with these three P’s that the entrepreneur in the hospitality industry can, in the eyes of
the guest, stand out most from the competition.
Product: in the hospitality branche we call it the hospitality product. What makes the hospit
ality product unique os that it is the combination of a tangible product and a service.
