COM3703 EXAMINATION PORTFOLIO

TABLE OF CONTENTS PAGE DECLARATION OF OWN WORK 4 1. INTRODUCTION 5 2. QUANTITATIVE CONTENT ANALYSIS 6 2.1.The research problem 6 2.2.Research questions 6 2.3.Method 6 2.3.1. Quantitative content analysis 6 2.3.2. Units of analysis 6 2.3.3. Categories 7 2.4.Findings 7 2.5.Analysis 8 3. MEDIA AUDIENCE THEORY 9 3.1.Introduction 9 3.2.Critical Discussion 9 3.3.Analysis and interpretation 10 3.4.Conclusion 12 4. NARRATIVE ANALYSIS 13 4.1.Essay Breakdown 13 4.1.1. Introduction 13 4.1.2. Narrative process 13 4.1.3. Character roles 14 4.1.4. Conclusion 15 4.2.Three levels of description 15 4.3.Essence of a function 15 4.4.Postmodernism 16 5. PSYCHOANALYSIS AND TELEVISION 17 5.1.Introduction 17 5.2.Chosen film 17 5.3.Elements 17 5.4.Personal analysis 19 3 5.5.Conclusion 20 6. CONCLUSION 22 7. SELF ASSESSMENT AND REFLECTION 23 SOURCES CONSULTED 25 ADENDUM A: FIELD NOTES 26 ADENDUM B: FRONT PAGE NEWS 31 4 DECLARATION OF OWN WORK DECLARATION OF OWN WORK I, Tinika O’Reilly (NAME and SURNAME) confirm that: this MODULE contains my own, original ideas and work those ideas, or work, that are not my own, have been cited through the prescribed referencing system which I have familiarised myself with in Tutorial Letter CMNALL/E/301 I have not submitted the ideas or work contained in this MODULE for any other tertiary education credit I have read the University’s Policy of Research Ethics Policy on Research E I have read and understood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE STUDIES (available under “Additional Sources” on myUnisa) I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by Unisa’s library: I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism, and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I have read the regulations of the University of South Africa in this respect, available online: 0admission/Documents/Policy_copyright_infringement_plagiarism_16Nov _________ STUDENT NUMBER ___T.K._O’Reilly___ ___12/10/2020___ SIGNATURE DATE __D.E._Grantham__ ___12/10/2020___ WITNESS DATE 5 1.INTRODUCTUION What is quantitative contenet analysis? We will look at what it is, as well as, how to use it practically. We will do this by looking at all of the components involved, to do this we will be looking at The Star newspaper. This will also show why it is effective and why it is used so frequently. We will then look at media audience theory by doing an in house participant observation to see their usage of different media, as well as, the reasons it is used for. We will then look into narrative analysis by analysing the film, “What men want”. We will look at the various phases of a narrative process as well as character roles, levels of description and postmodernism. We will be using the same film, “What men want”, when we delve deeper in the the human mind when we look at psychoanalysis and television. Here we will gain an understanding of why people love television so much and the elements that go in televisual apparatus as well as take a look at how it affected us. 6 2.QUANTITATIVE CONTENT ANALYSIS 2.1. The research problem The purpose of this research is to Establish the amount of crime related news in The Star newspaper, over the next five days, to see whether or not enough emphasis has been put on crime-related news as apposed to political news stories. 2.2. Hypotheses The amount of political related news will be larger than the amount of crime related news. The amount of crime related news will be larger than the amount of political related news. The amount of crime related news will be the same as the amount of political related news. 2.3. Method 2.3.1. Quantitative content analysis Quantitative content analysis Is a method for research which involves using precise rules and objectivity to provide accurate results. It is used to measure the quantity of something by using a sample from mass media. (Wigston 2019:5) 2.3.2. Units of analysis The units of analysis that will be used for this is Items, because it allows for the whole text to be used. Time and space are the other units I chose as it allows for the measurement of frequency that the stories related to the topic come up as well as how much space they occupy on front page (Wigston 2019:15). 7 2.3.3. Categories Crime-related stories, involving violence ending in death. Crime-related stories, involving violence not ending in death. Crime-related stories, not involving violence. Political news stories. Political, crime-related stories, involving violence. Political, crime-related stories, not involving violence. 2.4. Findings Categories Items Times Space Crime-related stories, involving violence ending in death 1 1 8% Crime-related stories, involving violence n