D 2 E VA LUATE TH E E F F EC TIV ENES S O F B U S I N ES S I N FO RMATION A ND
ITS
CO M M UNI CATI ON A S A K E Y CO N TRI BU TOR TO TH E S U C C ES S O F
SA FA R ICOM LTD, U S I N G
E X A M PL ES TO I L LU STR ATE.
By Wayne Craig
, SAFARICOM MOBILE DATA SERVICE
in 2013, Safaricom was had started an advertisement campaign that was advertising its new mobile data service. Mobile data was a very innovativ
because people did not have to access the internet through a landline or WIFI router. Users could access the internet anywhere they were if they
Simcard. They advertised this in a very unconventional way at the time which was by having an animated film and character advertising their
advertisement had a very expressive and pompous 3d cartoon character that was following an exercising video on his cell phone that was stre
Safaricom's mobile data service. He was saying phrases like “masgwembe masgwembe sgwembe”(my muscles in English). The video currently has 1
likes, and only 25 dislikes. The video was mostly advertised through television stations like KTN because, in 2013, internet access was not as comm
now.
ITS
CO M M UNI CATI ON A S A K E Y CO N TRI BU TOR TO TH E S U C C ES S O F
SA FA R ICOM LTD, U S I N G
E X A M PL ES TO I L LU STR ATE.
By Wayne Craig
, SAFARICOM MOBILE DATA SERVICE
in 2013, Safaricom was had started an advertisement campaign that was advertising its new mobile data service. Mobile data was a very innovativ
because people did not have to access the internet through a landline or WIFI router. Users could access the internet anywhere they were if they
Simcard. They advertised this in a very unconventional way at the time which was by having an animated film and character advertising their
advertisement had a very expressive and pompous 3d cartoon character that was following an exercising video on his cell phone that was stre
Safaricom's mobile data service. He was saying phrases like “masgwembe masgwembe sgwembe”(my muscles in English). The video currently has 1
likes, and only 25 dislikes. The video was mostly advertised through television stations like KTN because, in 2013, internet access was not as comm
now.
