COM3702 Media Studies: Policy, management and Media representation

1 INTRODUCTION This assignment will be focusing on 3 themes, Policy, Management and Regulation. The structure of this assignment is in sequential order to ensure optimal understanding of the concepts used and how they link to one another. In Media Policy and Regulation, the focus is on the ICT policy and its concept as a process. The policy stage and the current phase of the National Integrated ICT policy will be identified and discussed. The Media Management’s focus will be on environmental analyses, the internal and external assessments of an organisation. Then a discussion on the four components of the SWOT analyses and representation of gays and lesbians, then sexual orientation will be explored. The next focus will be on Media and HIV and Media and Tourism. [125 words] 2 2 MEDIA POLICY AND REGULATION 2.1 The nature of media and communication policy 2.1.1 Overview of ICT Policy National Integrated ICT Policy White Paper. (2016). The White Paper is an integrated and holistic policy that covers the ICT and postal sectors. It sets out the framework of how government intends to provide access to modern communications structure and services, to enable meaningful participation of all citizens, including those in rural areas. The ICT policy represents a road map guiding South Africa to become an information society and knowledge economy. The worldwide technology revolution makes this policy imperative. The White Paper outlines the main policy framework, for South Africa to transform and include innovative digital and knowledge society. It focuses on merging the modern and traditional modes of communication. [104 words