DPR3711_EXAM_PORTFOLIO

TABLE OF CONTENT INTRODUCTION 4 ACTIVITY 1 PUBLIC RELATIONS RESEARCH 5- 6 ACTIVITY 2 INTERNAL COMMUNICATION 7 ACTIVITY 3 PR PROBLEM 7- 8 ACTIVITY 4 MEDIA MONITORING 8 ACTIVITY 5 SELF- REFLECTION 9 ACTIVITY 7 PR PLAN 9- 10 ACTIVITY 8 CRISIS SITUATION 11-12 ACTIVITY 9 CRISIS SITUATION 12 ACTIVITY 10 SELF- REFLECTION 13 ACTIVITY 11 MEDIA RELEASE 13- 14 ACTIVITY 12 POLITICS MESSAGES AND ISSUES 14 ACTIVITY 13 PR PLAN 14- 16 ACTIVITY 14 MEDIA RELEASE 16 ACTIVITY 15 PR INVITE 17 ACTIVITY 16 INTERNAL NEWSLETTER ARTICLES 18- 20 ACTIVITY 17 BIBLIOGRAPHY 21-22 ACTIVITY 19 SELF REFLECTION REFERENCES/SOURCES CONSULTED/BIBLIOGRAPHY 24 4 INTRODUCTION Public relations is an area of communications that focuses on shaping and managing the public profile of a company or individual. As the public face of a particular brand, PR professionals are responsible for defining the story behind that brand and then making the story compelling to a broader audience. This is usually done by developing various campaigns (such as events, contests and social media strategies) designed to help promote the client’s story and engage a specific audience. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. In this exam portfolio I have touched the planning of public relations and writing. I have also touched on media releases, PR articles and newsletters