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The Nature and Importance of Communication

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The nature and importance of communication contains the principles of communication, four types of communication, 7 steps to effective communication, components of communication, effective listening skills, feedbacking and importance of feedbacking

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THE NATURE AND IMPORTANCE OF EFFECTIVE COMMUNICATION UNFOLDS

It is God who designed man to communicate. In fact, every normal individual is given two ears and
one mouth for an obvious reason that communication specifically oral communication does not only
include pure speaking, it predominantly includes lots of listening. Others believe that since to
communicate is but normal therefore, no need for any improvement or development which is
undoubtedly incorrect. Communication or the power of speech is one of the gifts that man must enjoy and
benefit from, but how could this be made possible if an individual is not even aware of what it is, why is it
important and how he could further it? Being a gift, communication is an important fact of life. It is the
zenith of every successful – and not for so fortunate relationship. According to Webster’s dictionary,
communication is defined as a process of transferring information from one entity to another.
Communication process are sign-mediated interactions between at least two agents, which share a
repertoire of signs or symbols and semiotic rule. Although there is such a thing as one – way
communication, communication can be perceived as a two-way process in which there is an exchange and
progression of thoughts, feelings or ideas towards a mutually accepted goal or direction. The success of
any endeavor relies on the ability to not simply communicate but to communicate effectively in today’s
ever demanding and fast-paced life and world. Effective communication revolves around correct
articulation and pronunciation, diction, proper delivery, modulation and body language. Using the right
time, a salvage crises and drive people to do best things, be successful and maintain harmonious
relationships.


Significantly, the skills that can make the difference between minimal and effective communication
can be taught, practiced and improved. This is where the expertise and genuine concern of teachers, who
also serve a s the models, creep in. Effective communication is not the task of students only, it’s
everybody’s. In fact, every one of us, regardless of our jobs and orientations, cultures and positions, we are
all language learners.


Communication helps us form relationships, allows cultures to evolve and be enriched, encourages
understanding and develop harmony among people: simply communication is what makes us human.
Without it, we would die. We therefore study and develop it for a blatant reason that one’s ability to
communicate in an effective manner is the muscles to successful human interaction and relationships.

, IMPORTANCE OF EFFECTIVE COMMUNICATION

- Prevents relationships to be broken
- Raises awareness and meets information needs
- Motivates people for a purpose
- Settles differences and misunderstandings
- Opens opportunities to hear and be heard
- Gets one a job
- Helps better job performance
- Helps develop an individual organization, society, country
- Raises aspirations
- Builds self-confidence

PRINCIPLES OF COMMUNICATION
- Know your audience (language level, educational background, religion, affiliations, interests)
- Know your purpose (to inform, to persuade, to actuate, to entertain)
- Know your topic (simple, highly technical)
- Anticipate objections (untimely, pleasantly, sarcastically)
- Present a rounded picture (description, narration, exposition, illustration)
- Achieve credibility with your audience (integrity, honesty, authority, dependability)
- Follow through on what you say (cue cards, guides)
- Communicate a little at a time (brevity, be not in haste)
- Present information in several ways (use techniques)
- Develop a practical, useful way to get feedback (be resourceful)
- Use multiple communication techniques (be flexible)


ENVIRONMENT OR PHYSICAL FACTORS THAT MAY HINDER OR INFLUENCE EFFECTIVE COMMUNICATION


- The nature of the venue/ room (overcrowded conditions, uncomfortable temperature, bad
lighting)
- Outside distractions (loud noises)
- The reputation or credibility of the speaker (appearance, style, authority)


Communication is complex. One of the major hindrance to effective communication is our own
ideas and opinions. The truth, people remember:
10% of what they read
20% of what they hear
30% of what they see
40% of what they hear and see

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17 oktober 2021
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