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Sacchi et al. (2007) Evaluation

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Evaluation of Sacchi et al. study

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SACCHI ET AL. 2007 EVALUATION

Viewing modified images affected not only the way people remember past public events,
but also their attitudes and behavioral intentions. The effect was similar for younger and
older adults, regardless of whether the specific events were recent enough to be
remembered first hand.


The authenticity of doctored images may have led participants to engage in the
reconstructive process of remembering and to retrieve bits of information that were
consistent with the misleading suggestion.


According to these findings, anybody intending to deceive people and affect their
opinion by circulating such material would have a good chance of being successful.
Overall, it raises the question that if viewing false pictures during the retrieval stage
affects recollection of well-known events, what happens when we are exposed to
misleading material when we first learn about a new event?



MORE EVALUATION POINTS

Generalisability
- low population validity, as they are all Italian students


- Age of the participants (M=22.3) is young. They would not have witnessed these events
directly and would have fragmented memories of reading/hearing about them if at all.


Reliability
- Study can be well replicated as it's a laboratory experiment and instructions are
standardized.

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