Aalberts Industries N.V.
Integrale bedrijfsanalyse
Fenna Bandstra
Isa de Boer
Kaylee van der Vlis
21 januari 2021
Hogeschool InHolland Haarlem
, Integrale bedrijfsanalyse
OE10a Financiële rapportages
Onderzoek in het kader van beroepsproduct thema Business Economics.
Hogeschool Inholland, Haarlem
Opleiding: Bachelor Business Studies, Finance & Control en Accountancy
Opdrachtgever: Henk Schilstra
Begeleiding: Henk Schilstra
Fenna Bandstra
666075
Business Studies
Henk Schilstra
22-01-21
Isa de Boer
660451
Business Studies
Henk Schilstra
22-01-21
Kaylee van der Vlis
665339
Business Studies
Henk Schilstra
22-01-21
Datum: 22-01-21
,Executive summary
This report was written on behalf of Hogeschool Inholland Haarlem. It is a report concerning a
business analyses for the company Aalberts Industries. Aalberts Industries is a top market technology
company. It is a Dutch listed company, founded in 1975. They develop sustainable technologies and
services, who contribute to the fight against adverse effects in the climate. Aalberts is split in four
different business units: Installation technology, Material technology, Climate technology and
Industrial technology. Currently they have 15.000 employees in 30 different country’s working for
them.
The report starts with an internal analysis. With help from the Ashrigde mission model a company’s
mission can be mapped out. Not only a mission, but also goals, strategy, behavioral norms and values
are brought up. For Aalberts is especially the strategy an eyecatcher. In the end of 2019 they
announced a new strategy, focused acceleration. With this strategy they focus on fours end markets:
eco-friendly buildings, industrial niches, sustainable transportation and semicon efficiency. Next is,
the stakeholders analysis. Stakeholders are the parties who are involved with the company. For the
stakeholders who belong to Aalberts are the following interests important: a safe and healthy work
environment, good relationship with partners and keeping the climate safe.
On to the external analysis. Where the demographic, economic, social/cultural, technological,
environmental and political/legal developments, who can be effecting Aalberts, are researched. With
help from Porter’s five-force model, Aalberts competition (internal, external and potential) is
described. Aalberts has a very strong market position and because of this a number of competitive
advantages, such as: economics of scale and high switching costs.
The business analysis is based on three different analysis. Starting off with the fundamental analysis
and followed by the sales and profit analysis. The business analysis is finished with an industry cycle.
From these analysis can be concluded that Aalberts is capable to finance their debts and make profit.
Business unit “Installation Technology” is the most profitable of all, but the one with the highest
market growth and market share is “Industrial Technology”. Installation Technology is reaching the
saturation phase.
After the business analysis the next thing is the forecast. With a forecast a company predicts what
the numbers will be in the next years. To make this forecast a revenue forecast is needed. Some
other important numbers to calculate are: External costs, staff costs, liquidity and intangible assets.
The calculations lead to a net profit of €252.700.
Now on to the SWOT-analysis. First Aalberts’ new strategy is described, then the external issues are
researched, followed by the strengths and weaknesses and then there is the confrontation matrix,
which gives an overview off how Aalberts can benefit from their strengths and weaknesses against
the external issues. The issue “technological development” is an issue where Aalberts can benefit
from, but a weaker period in the economy can be very dangerous, this is an external issue to which
they cannot respond properly.
In the conclusion and recommendations you can find the advice that has been generated by this
report. This is a BUY-advise, this advice has been established, because the stock is expected to keep
rising.
, Inhoud
Executive summary ...................................................................................................................................
Inleiding ................................................................................................................................................... 1
1. Profiel van de onderneming ............................................................................................................... 2
1.1 Inleiding ......................................................................................................................................... 2
1.2 Ashridge mission model ................................................................................................................ 2
1.3 Stakeholders analyse ..................................................................................................................... 4
1.4 Krachtenveld analyse .................................................................................................................... 5
1.5 7S Model........................................................................................................................................ 6
2. Externe analyse ................................................................................................................................. 10
2.1 Inleiding ....................................................................................................................................... 10
2.2. Macro-economische omgeving .................................................................................................. 10
2.3 Meso-omgevingsanalyse ............................................................................................................. 13
3. Bedrijfsanalyse .................................................................................................................................. 16
3.1 Fundamentele analyse ................................................................................................................ 16
3.1.1 Solvabiliteit ........................................................................................................................... 16
3.1.2 Liquiditeit.............................................................................................................................. 17
3.1.3 Rentabiliteit .......................................................................................................................... 18
3.1.4 Activiteit kengetallen............................................................................................................ 21
3.1.5 Werknemerskengetallen ...................................................................................................... 24
3.1.6 Omgevingsanalyse ................................................................................................................ 25
3.1.7 Dupont chart ........................................................................................................................ 28
3.2. Omzet- en winstanalyse ............................................................................................................. 32
3.2.1 Geografische spreiding ......................................................................................................... 32
3.2.2 Verdeling naar activiteiten ................................................................................................... 34
3.2.3 Verdeling naar distributiekanalen ........................................................................................ 37
3.2.4 Portfolio-analyse ........................................................................................................... 37
3.3 Bedrijfstaklevenscyclus.......................................................................................................... 40
4. Sustainable Development Goals........................................................................................................ 41
4.1 Inleiding ....................................................................................................................................... 41
4.2 Evaluatie van SDG acties bij de onderneming ............................................................................. 41
5. Forecasting ........................................................................................................................................ 45
5.1 Inleiding ....................................................................................................................................... 45
5.2 Top down forecasting .................................................................................................................. 45
Integrale bedrijfsanalyse
Fenna Bandstra
Isa de Boer
Kaylee van der Vlis
21 januari 2021
Hogeschool InHolland Haarlem
, Integrale bedrijfsanalyse
OE10a Financiële rapportages
Onderzoek in het kader van beroepsproduct thema Business Economics.
Hogeschool Inholland, Haarlem
Opleiding: Bachelor Business Studies, Finance & Control en Accountancy
Opdrachtgever: Henk Schilstra
Begeleiding: Henk Schilstra
Fenna Bandstra
666075
Business Studies
Henk Schilstra
22-01-21
Isa de Boer
660451
Business Studies
Henk Schilstra
22-01-21
Kaylee van der Vlis
665339
Business Studies
Henk Schilstra
22-01-21
Datum: 22-01-21
,Executive summary
This report was written on behalf of Hogeschool Inholland Haarlem. It is a report concerning a
business analyses for the company Aalberts Industries. Aalberts Industries is a top market technology
company. It is a Dutch listed company, founded in 1975. They develop sustainable technologies and
services, who contribute to the fight against adverse effects in the climate. Aalberts is split in four
different business units: Installation technology, Material technology, Climate technology and
Industrial technology. Currently they have 15.000 employees in 30 different country’s working for
them.
The report starts with an internal analysis. With help from the Ashrigde mission model a company’s
mission can be mapped out. Not only a mission, but also goals, strategy, behavioral norms and values
are brought up. For Aalberts is especially the strategy an eyecatcher. In the end of 2019 they
announced a new strategy, focused acceleration. With this strategy they focus on fours end markets:
eco-friendly buildings, industrial niches, sustainable transportation and semicon efficiency. Next is,
the stakeholders analysis. Stakeholders are the parties who are involved with the company. For the
stakeholders who belong to Aalberts are the following interests important: a safe and healthy work
environment, good relationship with partners and keeping the climate safe.
On to the external analysis. Where the demographic, economic, social/cultural, technological,
environmental and political/legal developments, who can be effecting Aalberts, are researched. With
help from Porter’s five-force model, Aalberts competition (internal, external and potential) is
described. Aalberts has a very strong market position and because of this a number of competitive
advantages, such as: economics of scale and high switching costs.
The business analysis is based on three different analysis. Starting off with the fundamental analysis
and followed by the sales and profit analysis. The business analysis is finished with an industry cycle.
From these analysis can be concluded that Aalberts is capable to finance their debts and make profit.
Business unit “Installation Technology” is the most profitable of all, but the one with the highest
market growth and market share is “Industrial Technology”. Installation Technology is reaching the
saturation phase.
After the business analysis the next thing is the forecast. With a forecast a company predicts what
the numbers will be in the next years. To make this forecast a revenue forecast is needed. Some
other important numbers to calculate are: External costs, staff costs, liquidity and intangible assets.
The calculations lead to a net profit of €252.700.
Now on to the SWOT-analysis. First Aalberts’ new strategy is described, then the external issues are
researched, followed by the strengths and weaknesses and then there is the confrontation matrix,
which gives an overview off how Aalberts can benefit from their strengths and weaknesses against
the external issues. The issue “technological development” is an issue where Aalberts can benefit
from, but a weaker period in the economy can be very dangerous, this is an external issue to which
they cannot respond properly.
In the conclusion and recommendations you can find the advice that has been generated by this
report. This is a BUY-advise, this advice has been established, because the stock is expected to keep
rising.
, Inhoud
Executive summary ...................................................................................................................................
Inleiding ................................................................................................................................................... 1
1. Profiel van de onderneming ............................................................................................................... 2
1.1 Inleiding ......................................................................................................................................... 2
1.2 Ashridge mission model ................................................................................................................ 2
1.3 Stakeholders analyse ..................................................................................................................... 4
1.4 Krachtenveld analyse .................................................................................................................... 5
1.5 7S Model........................................................................................................................................ 6
2. Externe analyse ................................................................................................................................. 10
2.1 Inleiding ....................................................................................................................................... 10
2.2. Macro-economische omgeving .................................................................................................. 10
2.3 Meso-omgevingsanalyse ............................................................................................................. 13
3. Bedrijfsanalyse .................................................................................................................................. 16
3.1 Fundamentele analyse ................................................................................................................ 16
3.1.1 Solvabiliteit ........................................................................................................................... 16
3.1.2 Liquiditeit.............................................................................................................................. 17
3.1.3 Rentabiliteit .......................................................................................................................... 18
3.1.4 Activiteit kengetallen............................................................................................................ 21
3.1.5 Werknemerskengetallen ...................................................................................................... 24
3.1.6 Omgevingsanalyse ................................................................................................................ 25
3.1.7 Dupont chart ........................................................................................................................ 28
3.2. Omzet- en winstanalyse ............................................................................................................. 32
3.2.1 Geografische spreiding ......................................................................................................... 32
3.2.2 Verdeling naar activiteiten ................................................................................................... 34
3.2.3 Verdeling naar distributiekanalen ........................................................................................ 37
3.2.4 Portfolio-analyse ........................................................................................................... 37
3.3 Bedrijfstaklevenscyclus.......................................................................................................... 40
4. Sustainable Development Goals........................................................................................................ 41
4.1 Inleiding ....................................................................................................................................... 41
4.2 Evaluatie van SDG acties bij de onderneming ............................................................................. 41
5. Forecasting ........................................................................................................................................ 45
5.1 Inleiding ....................................................................................................................................... 45
5.2 Top down forecasting .................................................................................................................. 45
