Name of Exam – Google Digital Garage Fundamentals of Digital Marketing
Certification
Format and Time Limit of Exam – Multiple Choice and 75 minutes to finish
the exam.
The Green text is the correct answer
Q.1 – What’s the biggest challenge for most businesses when going online?
(A) Planning a budget
(B) Developing a plan
(C) Optimising a website
(D) Defining a customer base
Q.2 – Web analytics can tell you many things about your online
performance, but what can analytics tools not tell you?
(A) What your customers are doing on your website
(B) Where your customers have come from before visiting your website
(C) Where your customers go after leaving your website
(D) What your customers are looking for on your website
Q.3 – Website hosting servers have their own unique IP address, what does
this address consist of?
(A) Numbers and letters
(B) Numbers
(C) Letters
(D) Letters and symbols
Q.4 – When defining a strategy for your business, how can competitor
analysis help you establish a USP (or Unique Selling Point)?
(A) It can enable you to offer discounts that compete directly with your
competitors’ pricing
(B) It can identify how your offering is different in comparison to your
competitors
,(C) It can give you deeper insight into the market and their approach
(D) It can reveal which additional regions you could be operating in so that you
can grow your business
Q.5 – You notice that when people see images of your products online, you
have an increase in conversions or sales. Which customer touchpoint could
you use to take advantage of this insight?
(A) Shopping bags
(B) Blog content
(C) YouTube
(D) Social media
Q.6 – How can businesses benefit from using analytics on their website?
(A) It will show you where your audience comes from
(B) It will list which pages your audience does not like
(C) It will show where your customers go after they’ve left your site
(D) It will show you why your audience visit your site
Q.7 – Websites are hosted on a server and each of these servers has its own
unique IP address. What does the ‘IP’ stand for?
(A) Internet Position
(B) Internet Placement
(C) Internet Privatisation
(D) Internet Protocol
Q.8 – When designing content as part of your content marketing strategy,
what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’
framework?
(A) The consideration phase, when customers start to research potential
products to buy
(B) The finance stage, when customers think about their budgets
(C) The action stage, the moment when customers commit and purchase your
product
, (D) The sharing stage, when customers share images and feedback on your
products
Q.9 – Which are the first steps you should consider when constructing an
online business strategy?
(A) Understand the target audience
(B) Change your mission statement to match the goals
(C) Create goals and identify a USP
(D) Define and segment your audiences
Q.10 – Where does the domain name of a website primarily sit?
(A) In the URL
(B) In the coding of your header image
(C) In your navigation menu
(D) In your logo’s hyperlink
Q.11 – When planning your website, what is one of the key things you
should consider?
(A) The order your products will appear on the site
(B) What you want your customers to do on the site
(C) How customers will interact with the site
(D) What your customers want to see on the site
Q.12 – When considering whether to have a web presence for your
business, which of the following is not a major factor?
(A) Technology
(B) Cost
(C) Scope
(D) How long you’ve been in business
Q.13 – When you’re building a business website, what purpose does a
server have?
(A) It manages your website
(B) It hosts your website
Certification
Format and Time Limit of Exam – Multiple Choice and 75 minutes to finish
the exam.
The Green text is the correct answer
Q.1 – What’s the biggest challenge for most businesses when going online?
(A) Planning a budget
(B) Developing a plan
(C) Optimising a website
(D) Defining a customer base
Q.2 – Web analytics can tell you many things about your online
performance, but what can analytics tools not tell you?
(A) What your customers are doing on your website
(B) Where your customers have come from before visiting your website
(C) Where your customers go after leaving your website
(D) What your customers are looking for on your website
Q.3 – Website hosting servers have their own unique IP address, what does
this address consist of?
(A) Numbers and letters
(B) Numbers
(C) Letters
(D) Letters and symbols
Q.4 – When defining a strategy for your business, how can competitor
analysis help you establish a USP (or Unique Selling Point)?
(A) It can enable you to offer discounts that compete directly with your
competitors’ pricing
(B) It can identify how your offering is different in comparison to your
competitors
,(C) It can give you deeper insight into the market and their approach
(D) It can reveal which additional regions you could be operating in so that you
can grow your business
Q.5 – You notice that when people see images of your products online, you
have an increase in conversions or sales. Which customer touchpoint could
you use to take advantage of this insight?
(A) Shopping bags
(B) Blog content
(C) YouTube
(D) Social media
Q.6 – How can businesses benefit from using analytics on their website?
(A) It will show you where your audience comes from
(B) It will list which pages your audience does not like
(C) It will show where your customers go after they’ve left your site
(D) It will show you why your audience visit your site
Q.7 – Websites are hosted on a server and each of these servers has its own
unique IP address. What does the ‘IP’ stand for?
(A) Internet Position
(B) Internet Placement
(C) Internet Privatisation
(D) Internet Protocol
Q.8 – When designing content as part of your content marketing strategy,
what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’
framework?
(A) The consideration phase, when customers start to research potential
products to buy
(B) The finance stage, when customers think about their budgets
(C) The action stage, the moment when customers commit and purchase your
product
, (D) The sharing stage, when customers share images and feedback on your
products
Q.9 – Which are the first steps you should consider when constructing an
online business strategy?
(A) Understand the target audience
(B) Change your mission statement to match the goals
(C) Create goals and identify a USP
(D) Define and segment your audiences
Q.10 – Where does the domain name of a website primarily sit?
(A) In the URL
(B) In the coding of your header image
(C) In your navigation menu
(D) In your logo’s hyperlink
Q.11 – When planning your website, what is one of the key things you
should consider?
(A) The order your products will appear on the site
(B) What you want your customers to do on the site
(C) How customers will interact with the site
(D) What your customers want to see on the site
Q.12 – When considering whether to have a web presence for your
business, which of the following is not a major factor?
(A) Technology
(B) Cost
(C) Scope
(D) How long you’ve been in business
Q.13 – When you’re building a business website, what purpose does a
server have?
(A) It manages your website
(B) It hosts your website
