MNG3701 Assignment 1 Semester 1 & 2 2021

MNG3701 Assignment 1 Semester 1 & 2 2021 . Analysis of the City Lodge Hotel Group's vision statement "We will be recognised as the preferred sub-Saharan African hotel group". Characteristic Yes/No Reason for the Answer Is it future oriented? Yes It is future oriented to a certain extend as it states that “We will be recognised” meaning to say that the group want to be a well-known hotel in the industry. Is it powerful? Yes To a certain extend as it refers the group as, “the preferred sub-Saharan African hotel group". Is it ambitious? Yes To a certain extend the as the group want to be recognised and that Downloaded by: melishia97 | Distribution of this document is illegal S - The study-notes marketplace makes them work towards becoming the well-known one. Is it imaginable? Yes To an extend as the group is one of the known hotel group in the sub-Saharan African Is it motivational? Yes To a certain extend as the want to dominate the industry and become the preferred hotel group. Does it guide decisionmaking? Yes It tells where the group would like to be in future. Is it flexible enough to allow the organisation to respond to changes in the environment? No It refers to “sub-Saharan African” which means that they do not have the flexibility to change the markets that they focus on. Is it easy to communicate, explain and understand? Yes It uses simple, specific language Suggestions to improve the vision statement of City Lodge Hotel Group The vision has to be more flexible in terms of the markets that the group can operate in.