Benchmark- Business Plan Part 3: Strategy ALL ANSWERS 100% CORRECT LATEST SOLUTION FALL-2021 GUARANTEED GRADE A+

Benchmark- Business Plan Part 3: Strategy As accredited Community Health Center (CHC) committed to improving the lives and health of the community, Omni Family Health provides comprehensive primary and preventative care to the underserved and socioeconomically disparate population across California Central Valley. To facilitate its mission and vision of care, Omni has integrated an organizational culture built on a patient care model, focused on the integration of patient-provider engagement and innovation to deliver sustainable quality care. Through the leveraging of existing organizational resources, Omni Family Health has elected to strategically expand its integration and utilization of telehealth technologies for the delivery of health care services. This initiative will enable the organization to better serve the health needs of the community, provide patients with a means of convenient, increased accessibility, and create a competitive advantage through differentiation from other care providers. Apart from delineating the organization’s rationale for expansion, this composition will also provide a synopsis of the existing market, detail project goals and outcomes, enumerate project stakeholders, and outline plan for dissemination of information for the strategic initiative between stakeholders. Rationale Since its inception, Omni Family Health has worked tirelessly to position itself as a leader for delivering effective quality care to the communities of the Central Valley. This is predicated on the organization’s ability to effectively meet the needs of the patients residing in the communities Omni serves. Yet, changes in environmental factors (i.e. internal and external), along with the ever evolving health care landscape has created the need for health care organizations, like Omni Family Health to adapt strategic initiatives to mitigate potential barriers to operational sustainability. Telehealth technology provides health care organizations with an added means of delivering an array health care services (e.g. medical, dental, or behavioral) to patients. Benefits associated with telehealth integration and utilization include increased accessibility to care services for underserved or rural populations, cost control, increased patient satisfaction, and improved health outcomes (McClellan et al., 2020). Additionally, recent governmental regulatory changes regarding payment reimbursement add to the enticement for the expansion of Omni Family Health’s existing telehealth offerings. Due to the COVID-19 pandemic, state governments have instituted Medicaid payment parity, allowing care providers to receive compensation for telehealth visits at the same rate of in-person visits (Kim et al., 2020). With the organization being classified as a CHC, most of Omni’s patients are Medicaid recipients. This change in payment structure is significant and would help provide a substantial return-on-investment for the organization and its stakeholders. Market Analysis Apart from the regulatory changes governing reimbursement structures for telehealth services, there are a number of internal and external variables that influence the expansion of Omni Family Health’s telehealth program. First, is the internal factors of the organization’s existing resources and competencies and their ability to support the strategic initiative. With Omni Family Health already having an existing telehealth program, the organization has the necessary assets in place to facilitate the strategic expansion. Such as staff that are familiar with telehealth technology and the infrastructure to effectively provide care services via this medium. This is especially significant given the growing concern over data that delineates the trend in an insufficient stream of human capital to support the U.S. health care system over the coming decades (“The Epicenter of Effectiveness,” 2017). Having existing human resources in place enables the organization to leverage operational competencies to limit the potential barriers in the expansion process, such as training and acclimation with technologies. Second, is external environmental variable of market population growth and its influence on the demand for health care services. Based on data published by the U.S. Census Bureau (2019) analysts estimate a population increase of roughly 153,000 people residing in areas where Omni Family Health operates between April 2010 and July 2019. The increase in population factors in as the organization evaluates resource allocation based on population need. Lastly, is the external factor of market competition. As a CHC, Omni facilities operate in areas with minimal to limited provider concentration. These areas are occupied predominately by the socially disparate or rural population, which tend to have a large population of Medicaid recipients and uninsured. Thus, competitors operating in these areas may lack the funding to accommodate the monetary investment for telehealth technologies, as seen by the low rate of integration across CHCs (Kim et al., 2020). This presents Omni with an advantage and a means to distinguish itself from the competition.