Chapter 1
GLOBALIZATION
, International Business
International Business
Commercial transaction that crosses the borders of two or
more nations
Imports
Goods and services purchased abroad and brought into a
country
Exports
Goods and services sold abroad and sent out of a country
, Key Players in
International
Business
Small and medium-sized companies - the use of modern
technology help to increase the competitiveness of the
SMEs in global market.
Multinational corporation (MNC) - business that has
direct investments (in the form of marketing or
manufacturing subsidiaries) abroad in multiple countries
Born global firm – a company that adopts a global
perspective and engages in international business from or
near its inception.
GLOBALIZATION
, International Business
International Business
Commercial transaction that crosses the borders of two or
more nations
Imports
Goods and services purchased abroad and brought into a
country
Exports
Goods and services sold abroad and sent out of a country
, Key Players in
International
Business
Small and medium-sized companies - the use of modern
technology help to increase the competitiveness of the
SMEs in global market.
Multinational corporation (MNC) - business that has
direct investments (in the form of marketing or
manufacturing subsidiaries) abroad in multiple countries
Born global firm – a company that adopts a global
perspective and engages in international business from or
near its inception.
