Market Analysis Nintendo Co. Ltd
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, Introduction
Fusajiro Yamauchi founded Nintendo Co., Ltd. on September 23, 1889. The company
engages in the creation, development, and manufacture of products for home entertainment
across people of different age categories. These entertainment products are mainly a package of
console games machines, trump cards, Karuta, and other portable games software that can be
played with technological machines and gadgets. The company also engages in the production
of electronics for multinational consumers, hardware for a home console, and software for
individual and console machines for homes (Takeda, 2020). The company enjoys a global
market largely due to cheap consoles. The company's affordable wide range of games products
allows the company to use the price mechanisms to maneuver the global market compared to its
competitors. In addition, its variety of games are easy to learn. They are also cheap and quick to
develop. This allows the company to reach the widest audience in the market. People of all ages
fall in the category of target clients for Nintendo's products. The company's products are more
family-friendly compared to the rival products from other competitors in the market. This paper
provides an analysis of the company's global market position from an expert's point of view. It
also provides the economic, technological, and global forces that play an important role in
ensuring excellent market performance for the company. More specifically, the paper will
discuss the buyers, the suppliers, new entrants, substitute products, and rival firms to provide
consultative marketing advice to the company.
PESTEL
This is a business analysis tool used in the analysis of the political, social, economic, and
technological factors that affect the market performance of a company.
, Political factors affecting Nintendo
The company does not perpetuate much political stance. The company has in the past
banned the admirers from bringing political issues into its game.
Social factors
Due to Covid-19 pandemic, the company must ensure that its fans keep social distancing.
It should offer social distancing advice and advertisements through its online presence and other
media forms. In addition, the company should continue to refine and encourage people to use its
internal system.
Technological factors
The company design and construct their games to suit the needs of people in different age
categories using different gadgets and tools for the games. The company looks at ways of
grafting games to be played on their consoles. The company needs to ensure the availability of
the games online and the use of their gaming equipment. These games must be technologically
accessible to consumers. The company must also consider the incorporation of the third parties
and partners into the manufacture and distribution of the games to people across different
markets globally. The company can incorporate third-party developers with the Switch. In
addition, the company can create games that are specifically designed to suit its consoles. This
will play an important role in eliminating imitations and piracy in the market. This implies that
the company should continue to maintain high standards for its products. The gaming equipment
and tools must remain portable and powerful to suit the needs of the modern generation.
Legal Factors
Student name
Course name
Professor
School
City
Date
, Introduction
Fusajiro Yamauchi founded Nintendo Co., Ltd. on September 23, 1889. The company
engages in the creation, development, and manufacture of products for home entertainment
across people of different age categories. These entertainment products are mainly a package of
console games machines, trump cards, Karuta, and other portable games software that can be
played with technological machines and gadgets. The company also engages in the production
of electronics for multinational consumers, hardware for a home console, and software for
individual and console machines for homes (Takeda, 2020). The company enjoys a global
market largely due to cheap consoles. The company's affordable wide range of games products
allows the company to use the price mechanisms to maneuver the global market compared to its
competitors. In addition, its variety of games are easy to learn. They are also cheap and quick to
develop. This allows the company to reach the widest audience in the market. People of all ages
fall in the category of target clients for Nintendo's products. The company's products are more
family-friendly compared to the rival products from other competitors in the market. This paper
provides an analysis of the company's global market position from an expert's point of view. It
also provides the economic, technological, and global forces that play an important role in
ensuring excellent market performance for the company. More specifically, the paper will
discuss the buyers, the suppliers, new entrants, substitute products, and rival firms to provide
consultative marketing advice to the company.
PESTEL
This is a business analysis tool used in the analysis of the political, social, economic, and
technological factors that affect the market performance of a company.
, Political factors affecting Nintendo
The company does not perpetuate much political stance. The company has in the past
banned the admirers from bringing political issues into its game.
Social factors
Due to Covid-19 pandemic, the company must ensure that its fans keep social distancing.
It should offer social distancing advice and advertisements through its online presence and other
media forms. In addition, the company should continue to refine and encourage people to use its
internal system.
Technological factors
The company design and construct their games to suit the needs of people in different age
categories using different gadgets and tools for the games. The company looks at ways of
grafting games to be played on their consoles. The company needs to ensure the availability of
the games online and the use of their gaming equipment. These games must be technologically
accessible to consumers. The company must also consider the incorporation of the third parties
and partners into the manufacture and distribution of the games to people across different
markets globally. The company can incorporate third-party developers with the Switch. In
addition, the company can create games that are specifically designed to suit its consoles. This
will play an important role in eliminating imitations and piracy in the market. This implies that
the company should continue to maintain high standards for its products. The gaming equipment
and tools must remain portable and powerful to suit the needs of the modern generation.
Legal Factors
