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Samenvatting Strategy Development

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Samenvatting Strategy Development voor de specialisatie digitale mediastrategieën in jaar 3 van Creative Business, Hogeschool van Amsterdam

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Strategy Development

Inhoudsopgave

Week 1 ........................................................................................................................................................... 2
College week 1 ..................................................................................................................................................... 2

Week 2 ........................................................................................................................................................... 3
Kennisclip week 2 ................................................................................................................................................ 3
College week 2 ..................................................................................................................................................... 4

Week 3 ........................................................................................................................................................... 6
Voorbereiding college week 3 ............................................................................................................................. 6
College week 3 ..................................................................................................................................................... 7

Week 4 ......................................................................................................................................................... 11
College week 4 ................................................................................................................................................... 11

Week 5 ......................................................................................................................................................... 13
College week 5 ................................................................................................................................................... 13

, Week 1
College week 1
Strategie = De manier waarop je iets inzet om je doel te bereiken.
à Kan worden gedefinieerd als de bepaling van de fundamentele langetermijndoelen en doelstellingen van
een onderneming, en de keuze van maatregelen en de toewijzing van middelen die nodig zijn om deze doelen
te bereiken.

A good strategy is simple, easy & hard.
o Simple to explain
o Easy to remember
o Hard to copy


Strategisch denken =
- Toekomstgericht
- Op zoek naar dingen die nog ontbreken in de huidige markt
- Doorzettingsvermogen
- Planmatigheid
- Denken out of the box
- Grens doorbrekend
- Creatief


Creatief denken = gaat om het doorbreken van patronen/ aannames en het bedenken van vernieuwende
ideeën en oplossingen.
® Hiervoor gebruik je prikkels van buitenaf en slimme analyses.

- Identificeer de aannames in een branche
- Welke winst kun je halen als die aannames niet kloppen?
- Doorbreek ze

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Written in
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SUMMARY

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