Good image is a
keyword for every
kind of PD.
Murray (2012), sport diplomacy falls under the wide umbrella of Public
Diplomacy. It involves representative and diplomatic activities performed by
sportsmen in the name of the governments from the country they came from. An online game such
The concept of sport diplomacy uses sportsmen and sporting events to as ML became an e-
engage, inform and establish a good image among foreign publics and sport.
organizations, to form their perceptions in a way that is more conducive to
send the goals of government’s foreign policy. He points out that sport can
be a powerful instrument to build relationships across ethnic and separation It called universal
of culture, with the positive message of shared values. phenomenon when you
play in server which
gather other players
from around the
world, you play match,
and speaking the same
1. Sport is a universal phenomenon, transcending linguistic, national, language (unspoken
and cultural boundaries language), you know
2. Facilitate communication across cultures; it happens when you how to win, and to be
share the same values. competitive.
3. Harnesses this aspect of sport for a variety of diplomatic ends: Transcending
women’s empowerment, intercultural understanding, non-violence linguistic, national,
education, and more. and cultural
boundaries means
that even you and
other players come
1.Even North Korea also from different
wanna host some event/ country and language,
just participate because but you and they are
1. Organized by a non-government third
wanna to show other people united by the game,
party entity (Olympic committee,
if their country is good at the rules or the
FIFA, ITF and others)
sport. tehnique to play it.
2. Media coverage
3. Sponsor
The Game of the New
2. All eyes of other country
Emerging Forces
3. There’s a lot of money will be in country-host. The
(GANEFO)
going through which can media trying to change the
bring tourism and all bad image from other
expenses. people.
, 1. When US use
forest gump
which use to
1. Ping-pong diplomacy between US and China play ping pong
a. Nixon’s Policy to Open up with China with china. So,
b. An era of separated path for China and Soviet this was their
c. Hosting a ping-pong match between two countries idea to take
2. Cricket Diplomacy between India and Pakistan advantage in
a. Long conflict between India and Pakistan china and Soviet
b. Reduced tension conflict. To open
c. Relaxed visa policy and allowing people to travel to each relationship with
country china who was
really good at
ping pong. So,
2. Apparently the commonwealth country really like to play cricket. before Trump’s
Pakistan was gained its independence from India. But there is always a era, US and
conflict at the border. And the guard of the border always lift their China very
foot higher as possible to show that they are more better than interdependence
another. one another.
So, to reduce the tension, they make a cricket match. Because of If there was no
that, people who not allowed to travel the borders are now have a ping pong at
relaxed visa policy. that time, the
relations
between US and
China are not
going to be so
well.
1. Providng an unofficial reason and location for international leaders
to meet and dialogue; E.g, in GBK there will be a VVIP room which
is a well maintained room where the leaders are met.
a. Head of states will likely be attending the sport match; they just
wanna show their support their best athletes
b. Bilateral or multilateral meeting could be conducted during or
between the matches; it can conducted during the matches
c. Media highlights the political action of the leaders (part of
Public Diplomacy 1st Tier); media will highlights certain meeting
2. Providing insights into the host country and educating others about
it; this is like PD, which they will try to negate the bad image of
the host country
a. As a momentum for the host states to deliver their other
sources of soft power
b. Negate the bad image of the host country
c. Media will highlight “niche” attributes of the country; all media
highlights initial attributes such as culture
keyword for every
kind of PD.
Murray (2012), sport diplomacy falls under the wide umbrella of Public
Diplomacy. It involves representative and diplomatic activities performed by
sportsmen in the name of the governments from the country they came from. An online game such
The concept of sport diplomacy uses sportsmen and sporting events to as ML became an e-
engage, inform and establish a good image among foreign publics and sport.
organizations, to form their perceptions in a way that is more conducive to
send the goals of government’s foreign policy. He points out that sport can
be a powerful instrument to build relationships across ethnic and separation It called universal
of culture, with the positive message of shared values. phenomenon when you
play in server which
gather other players
from around the
world, you play match,
and speaking the same
1. Sport is a universal phenomenon, transcending linguistic, national, language (unspoken
and cultural boundaries language), you know
2. Facilitate communication across cultures; it happens when you how to win, and to be
share the same values. competitive.
3. Harnesses this aspect of sport for a variety of diplomatic ends: Transcending
women’s empowerment, intercultural understanding, non-violence linguistic, national,
education, and more. and cultural
boundaries means
that even you and
other players come
1.Even North Korea also from different
wanna host some event/ country and language,
just participate because but you and they are
1. Organized by a non-government third
wanna to show other people united by the game,
party entity (Olympic committee,
if their country is good at the rules or the
FIFA, ITF and others)
sport. tehnique to play it.
2. Media coverage
3. Sponsor
The Game of the New
2. All eyes of other country
Emerging Forces
3. There’s a lot of money will be in country-host. The
(GANEFO)
going through which can media trying to change the
bring tourism and all bad image from other
expenses. people.
, 1. When US use
forest gump
which use to
1. Ping-pong diplomacy between US and China play ping pong
a. Nixon’s Policy to Open up with China with china. So,
b. An era of separated path for China and Soviet this was their
c. Hosting a ping-pong match between two countries idea to take
2. Cricket Diplomacy between India and Pakistan advantage in
a. Long conflict between India and Pakistan china and Soviet
b. Reduced tension conflict. To open
c. Relaxed visa policy and allowing people to travel to each relationship with
country china who was
really good at
ping pong. So,
2. Apparently the commonwealth country really like to play cricket. before Trump’s
Pakistan was gained its independence from India. But there is always a era, US and
conflict at the border. And the guard of the border always lift their China very
foot higher as possible to show that they are more better than interdependence
another. one another.
So, to reduce the tension, they make a cricket match. Because of If there was no
that, people who not allowed to travel the borders are now have a ping pong at
relaxed visa policy. that time, the
relations
between US and
China are not
going to be so
well.
1. Providng an unofficial reason and location for international leaders
to meet and dialogue; E.g, in GBK there will be a VVIP room which
is a well maintained room where the leaders are met.
a. Head of states will likely be attending the sport match; they just
wanna show their support their best athletes
b. Bilateral or multilateral meeting could be conducted during or
between the matches; it can conducted during the matches
c. Media highlights the political action of the leaders (part of
Public Diplomacy 1st Tier); media will highlights certain meeting
2. Providing insights into the host country and educating others about
it; this is like PD, which they will try to negate the bad image of
the host country
a. As a momentum for the host states to deliver their other
sources of soft power
b. Negate the bad image of the host country
c. Media will highlight “niche” attributes of the country; all media
highlights initial attributes such as culture
