According to Simon Anholt,
nation branding is a country’s
reputation (or cities, or
regions) behaves somewhat
similar with corporate and
product images (brand
images), and are equally
critical of progress,
prosperity and good
management of a country or
region (Anholt 1998, 2010,
2013)
Even that in the left is thoughtful Indonesia, both of them are the
same nation brand.
In the right is PD activities which the agent is government and the
target is the people of Thailand. The left side is a nation brand.
How to differenciate it?
, which you just
design a logo and
Anholt makes 3 observation on create a branding
Szondy: promotional activities
“Brand” that will reflect on
and the formation of the
the identity of the
country’s image through the
product, a culture
actors or economic activities
of the organization
of the country concerned.
Observation 1: or the reputation
that company have
Can refer to the designed identity
in their mind upon
of a product (the look of the
the product.
product itself, its packaging, its
Observation 2:
logo).
Can refer to the culture of the
E.g, iphone has an identity od
organization (or state) behind
white simplicity, simple,
the product.
functional, and has a great design.
E.g, on the logo, there will be The bugs are getting smaller
has a culture such as straight because they want to save the
line, bold and so on. environment.
Observation 3:
Refer to the product’s or corporation’s (or state) reputation in the
minds of its target audience.
E.g, they believe that if this product is long-lasting.
How to formulate a Nation
Brand?
Strategy
Knowing who a nation is and where
Have some revelance to Further reading:
it stands today (both in reality and
countries and the ways Anholt, Simon
according to internal and external
they present themselves to (2011) “Beyond the
perceptions); knowing where it
the rest of the world. E.g, Nation Brand: The
wants to get to; and knowing how it
thoughtful Indonesia from Role of Image and
is going to get there.
wonderful Indonesia. In Identity in
Internal and external perceptions order to make their image International
is same important as the nation comes with various Relations.
brand, because the country try to memorable moments and
indentified who the country is and better impression of the
what are images they’re trying to country.
tell.
nation branding is a country’s
reputation (or cities, or
regions) behaves somewhat
similar with corporate and
product images (brand
images), and are equally
critical of progress,
prosperity and good
management of a country or
region (Anholt 1998, 2010,
2013)
Even that in the left is thoughtful Indonesia, both of them are the
same nation brand.
In the right is PD activities which the agent is government and the
target is the people of Thailand. The left side is a nation brand.
How to differenciate it?
, which you just
design a logo and
Anholt makes 3 observation on create a branding
Szondy: promotional activities
“Brand” that will reflect on
and the formation of the
the identity of the
country’s image through the
product, a culture
actors or economic activities
of the organization
of the country concerned.
Observation 1: or the reputation
that company have
Can refer to the designed identity
in their mind upon
of a product (the look of the
the product.
product itself, its packaging, its
Observation 2:
logo).
Can refer to the culture of the
E.g, iphone has an identity od
organization (or state) behind
white simplicity, simple,
the product.
functional, and has a great design.
E.g, on the logo, there will be The bugs are getting smaller
has a culture such as straight because they want to save the
line, bold and so on. environment.
Observation 3:
Refer to the product’s or corporation’s (or state) reputation in the
minds of its target audience.
E.g, they believe that if this product is long-lasting.
How to formulate a Nation
Brand?
Strategy
Knowing who a nation is and where
Have some revelance to Further reading:
it stands today (both in reality and
countries and the ways Anholt, Simon
according to internal and external
they present themselves to (2011) “Beyond the
perceptions); knowing where it
the rest of the world. E.g, Nation Brand: The
wants to get to; and knowing how it
thoughtful Indonesia from Role of Image and
is going to get there.
wonderful Indonesia. In Identity in
Internal and external perceptions order to make their image International
is same important as the nation comes with various Relations.
brand, because the country try to memorable moments and
indentified who the country is and better impression of the
what are images they’re trying to country.
tell.
