Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: Expanding the Magnolia Brand"

The purpose of this paper is to evaluate Magnolia Brands’ sustainable competitive advantage, by analyzing the case study and answering a few questions. The case study is based on Chip and Joanna Gaines, and their series Fixer Upper, along with the variety of other businesses they manage to juggle. Chip and Joanna believe that through their Magnolia Brand that “Home is the beginning of everyone’s story. It is where life happens – where we unplug, connect, dream, and spend intentional time with those who matter most: our families. At Magnolia, whether we're renovating houses or curating product collections, family and home are kept at the center of everything we do The Magnolia brand has created a unique vision, that has inspired millions of people by creating an environment where creativity, combined with restoring, repurposing, and redecorating with no limits. It further drives them to tell clients' stories, while building brand awareness and connecting them to their customers. This is what paved the way for their success. Their major competitor is anyone who sells or reproduces their products. By mass duplicating a product, it can make the original business fall. Although, they have a wide variety of competitors because of the multitude of products they produce. Their mission is to produce as many high-quality products as they can produce, which is the only way to make an end to duplicate products. The recent pandemic is one factor that is affecting the growth of Magnolia products, however, there are some other points to consider as well such as quality, life, and labor pop-ups. Labor pop-ups may affect light canners, while the quality and life of a product decide its growth. Original farm products do not always last forever, they do expire through normal wear and tear