BTEC Unit 22 Market Research Assignment

In this report, I am going to carry out secondary research for a mobile coffee stand to find out who is the competition, how big is the coffee shop market, who are the target market for the mobile coffee stand, and what products are coffee shops in the market selling. I want to find out this information by researching the internet, Mintel reports, Newspapers, and magazines by Friday 26 February. I will need a budget to acquire Mintel reports, Newspapers, and Magazines, whereas I will need no money to search the internet. Looking at Mintel reports, I can see that the minimum cost related to what I am searching for (mobile coffee stands in the UK) is about £2000, which is quite some money, but it will give me a wide knowledge on the market. UK Coffee Shops Industry Report (Updated 2020) (). For this report, I will need both quantitative such as charts and statistics, and qualitative data such as written reports, newspapers, and magazines. increase sales through new and existing customers. There is an incredible variety of coffee shops in the market, which means that each will sell different things to differentiate from the market and offer a unique selling point. Nowadays coffee shops, which include mobile coffee stands and chains, will not propose only coffee so that customers will have a wide choice. Such drinks include Regular Americano, Cappuccino, Café latte, Espresso, Mocha, Latte macchiato, Frappe, Iced tea, Hot chocolate, Fresh juice. Some shops will offer food as well, such as soups, salads, breakfast items like waffles and pancakes, pastries and desserts like muffins and brownies. What Food Should be Offered at a Cafe? ()