ADVERTISING TECHNIQUES
1. BANDWAGON
• Suggests that thousands of people patronize a product
• Aims to make consumers realize that many people use a specific product
so that they would also use it
Example: “It is proven that more& more people are using tide detergent.
Why don’t you try it, too?”
2. SCIENTIFIC EXPERIMENT
• This technique presents results of laboratory or scientific experiment to
prove the effectiveness of a product
Example: “The simultaneous experiments proved that Brand Y totally
removed the grease! Let’s see which product brand Y is – oh! it’s the all-
new Joy Ultra!
3. FOLK BELIEF
• Commonly used in election campaigns where a candidate is shown
together with folk people like from poor barrios, farmers, fisherfolk,
ordinary laborers – in short, the masses
4. GLITTERING GENERALITIES AND HASTY GENERALIZATIONS
• Presents a product in a “glittering” way such that consumers will be
tempted to buy it
• “The cheapest”, “Most popular”, “Most effective”, “The best” are used to
promote a product
5. TRANSFER TECHNIQUE
• A famous person from a well-known group/ organization endorses a
product.
1. BANDWAGON
• Suggests that thousands of people patronize a product
• Aims to make consumers realize that many people use a specific product
so that they would also use it
Example: “It is proven that more& more people are using tide detergent.
Why don’t you try it, too?”
2. SCIENTIFIC EXPERIMENT
• This technique presents results of laboratory or scientific experiment to
prove the effectiveness of a product
Example: “The simultaneous experiments proved that Brand Y totally
removed the grease! Let’s see which product brand Y is – oh! it’s the all-
new Joy Ultra!
3. FOLK BELIEF
• Commonly used in election campaigns where a candidate is shown
together with folk people like from poor barrios, farmers, fisherfolk,
ordinary laborers – in short, the masses
4. GLITTERING GENERALITIES AND HASTY GENERALIZATIONS
• Presents a product in a “glittering” way such that consumers will be
tempted to buy it
• “The cheapest”, “Most popular”, “Most effective”, “The best” are used to
promote a product
5. TRANSFER TECHNIQUE
• A famous person from a well-known group/ organization endorses a
product.
