PERSUASIVE STRATEGIES
CLAIM
• States your argument
Example: I am going to try to convince you that chocolate is a healthy snack
BIG NAMES
• Important people or experts can make your argument seem more convincing
Example: Former US President Bill Clinton thinks that junk food should be taken
out of vending machines
LOGOS- “logic”
• Includes facts, numbers, and information which can be very convincing
Example: A snickers bar has 280 calories and 30 grams of sugar. That is not too
healthy.
PATHOS
• Emotional connection
• Getting people to feel happy, sad, or angry can help your argument
Example: Your donation might just get this puppy off the street and into a good
home (sympathy)
ETHOS
• Reputation
• If people believe and trust in you, you are more likely to persuade them
Example: Believe me! I’ve been there before. I’m just like you.
KAIROS
• You try to convince your audience that the issue is so important and that they must
act now
Example: This is a one-time offer. You can’t get this price after today.
RESEARCH
• Using reliable research can help your argument seem convincing
Example: A recent study found that students who watch TV during the week don’t
do as well in school.
CLAIM
• States your argument
Example: I am going to try to convince you that chocolate is a healthy snack
BIG NAMES
• Important people or experts can make your argument seem more convincing
Example: Former US President Bill Clinton thinks that junk food should be taken
out of vending machines
LOGOS- “logic”
• Includes facts, numbers, and information which can be very convincing
Example: A snickers bar has 280 calories and 30 grams of sugar. That is not too
healthy.
PATHOS
• Emotional connection
• Getting people to feel happy, sad, or angry can help your argument
Example: Your donation might just get this puppy off the street and into a good
home (sympathy)
ETHOS
• Reputation
• If people believe and trust in you, you are more likely to persuade them
Example: Believe me! I’ve been there before. I’m just like you.
KAIROS
• You try to convince your audience that the issue is so important and that they must
act now
Example: This is a one-time offer. You can’t get this price after today.
RESEARCH
• Using reliable research can help your argument seem convincing
Example: A recent study found that students who watch TV during the week don’t
do as well in school.
