Caswell’s Fine Menswear Christmas Event
1. Many brand stores organise various events and host parties to promote their business and
earn recognition in the market. To attract more customers they usually offer discounts and free
sample products on shopping during festive season. Similarly Christmas is a great opportunity for
various direct selling brands and small businesses to promote their sales. Most of the businesses
organize events at the Christmas and many value offers are put on especially on clothing brands.
We cannot attract customers to Caswell’s mere by offering discount on shopping which is quite
common among the marketplace. So I have come up with an extremely innovative and unique
idea which will help us gain consumers overnight.
Insight of various Caswell’s customers we will organize an event which will be suitable for all the
classes. For the adults from 40 - 65 we can organize a quiz competition as often they have great
interest in knowledge and the winner will be offered a discount on all the product for complete
month. For the business owners and professionals we can offer them an opportunity to join the
event on zoom or hangouts as they are often busy and mostly out of city for several meetings or
work. So, it will be feasible for them to attend the function easily without any hustle even if they
are travelling. This will also help the business to gain popularity. For those who are fashion icons
we can welcome them with the innovative personalized clothing designs and the top 5
contestants whose designs will be best we can offer them discount coupons valid for one
complete year. So this seems quite fascinating which will benefit the business in multiple ways
i.e., getting new designs and ideas what actually customer wants or desires and will also gain
consumer response value. For those who are extremely social we can keep a dance and musical
chair themes which will help them socialize with other people and help them make more friends.
Last but not the least for those who look for convenience we can offer them online shopping
discounts and online services such as sales assistant while they are looking for online shopping if
they refer Caswell’s to more than 20 people.
1. Many brand stores organise various events and host parties to promote their business and
earn recognition in the market. To attract more customers they usually offer discounts and free
sample products on shopping during festive season. Similarly Christmas is a great opportunity for
various direct selling brands and small businesses to promote their sales. Most of the businesses
organize events at the Christmas and many value offers are put on especially on clothing brands.
We cannot attract customers to Caswell’s mere by offering discount on shopping which is quite
common among the marketplace. So I have come up with an extremely innovative and unique
idea which will help us gain consumers overnight.
Insight of various Caswell’s customers we will organize an event which will be suitable for all the
classes. For the adults from 40 - 65 we can organize a quiz competition as often they have great
interest in knowledge and the winner will be offered a discount on all the product for complete
month. For the business owners and professionals we can offer them an opportunity to join the
event on zoom or hangouts as they are often busy and mostly out of city for several meetings or
work. So, it will be feasible for them to attend the function easily without any hustle even if they
are travelling. This will also help the business to gain popularity. For those who are fashion icons
we can welcome them with the innovative personalized clothing designs and the top 5
contestants whose designs will be best we can offer them discount coupons valid for one
complete year. So this seems quite fascinating which will benefit the business in multiple ways
i.e., getting new designs and ideas what actually customer wants or desires and will also gain
consumer response value. For those who are extremely social we can keep a dance and musical
chair themes which will help them socialize with other people and help them make more friends.
Last but not the least for those who look for convenience we can offer them online shopping
discounts and online services such as sales assistant while they are looking for online shopping if
they refer Caswell’s to more than 20 people.
