COM 3704 Exam-2020-Q AND A.

Question 4 4.1. Prodsumer A prodsumer is producer and a consumer that have merged into being both (a prodsumer), (Dockney & Tomaselli 2012; 110). Prodsumers need to critically contribute to the enhancement of the critical public sphere (Dockney & Tomaselli 2012; 110). This is essential for cyber democracy to be effective without it being reliant of the “privileged few” (Dockney & Tomaselli 2012; 110). Media may individuate the prodsumer but in the end it needs to be the collective view that matters, there needs to be an increase in a sense of social responsibility (Dockney & Tomaselli 2012; 110). 4.2. Constraints of a smaller mobile phone screen Constraints of a smaller screen include: small screens which make it difficult to catch and can be damaging to the eyes. Limited quality of the facility, which makes it less enjoyable, user mindsets that require quick, byte-sized and captivating content, to maintain their interest and not all visual products are easily adaptable to a mobile phone which means there is less/ limited content (Dockney & Tomaselli 2012; 106). Therefore it is important to “think small” when creating content for mobile phones (Dockney & Tomaselli 2012; 106). 4.3. Genre created for a smaller screen Due to the constraints, mobile phones require their own aesthetics and have created its own genre (Dockney & Tomaselli 2012; 106). This genre includes a specific type of movies and videos that are made for on-the-go consumption and are, therefore, short and simple (Dockney & Tomaselli 2012; 106). This means that they are created for “snacking” purposes and are created in short, bite-sized portions (Dockney & Tomaselli 2012; 106). This genre needs to be speedy, efficient and immediate to hold viewer attention (Dockney & Tomaselli 2012; 106). All angles, shots and framing need to be done in order to fit a mobile phone to be effective.