PUBLIC RELATIONS LECTURE NOTES
PREPARED BY MR. ANTONY AMBIA Page 1
, PUBLIC RELATIONS COURSE
OUTLINE
INTRODUCTION ................................................................................................................. 5
SCOPE OF PUBLIC RELATIONS… ..................................................................................... 8
ETHICS OR PUBLIC RELATION ......................................................................................... 12
HUMAN RELATION ........................................................................................................... 16
PLANNING, IMPLEMENTATION OF PROGRAMME ....................................................... 17
COMMUNICATION.............................................................................................................. 22
LEADERSHIP ........................................................................................................................ 27
CONFLICT MANAGEMENT................................................................................................. 33
STRESS MANAGEMENT ..................................................................................................... 40
GROUP AND GROUP DEVELOPMENT ............................................................................. 43
ROLES OF PUBLIC RELATION MANAGER ......................................................................... 48
CONDUCTING PUBLIC RELATION RESEARCH ............................................................... 50
PERSONALITY ...................................................................................................................... 55
PREPARED BY MR. ANTONY AMBIA Page 2
, PUBLIC REALTIONS
INTRODUCTION
This course unit is intended to equip the necessary knowledge and skills that will enable
him tohave good interpersonal relationship in a working environment.
GENERAL OBJECTIVE
At the end of this topic the trainee should be able to;
Appreciate the importance of human relations in a working environment.
Relate human relation to productivity in a working environment.
Appreciate the role of public relation in the business world.
Acquire the necessary background for further studies in human relation and other
relateddisciplines.
Understand the basic principles and techniques applied in dealing with public
relationsproblems.
PREPARED BY MR. ANTONY AMBIA Page 3
, INTRODUCTION TO PUBLIC RELATION
Specific objectives;
At the end of this topic the trainee should be able to;-
Explain the meaning and importance of public relations.
Highlight the evolution of public relations.
Discuss the role of public relation in an organization.
Definition
It is planned effort or rented by an organization or company in favour or support of the
positive attitude of human and social life.
Public relation is the planned and sustained effort to establish and maintain good will and
mutually understanding between organization and its public.
Public relations include anticipating for the community getting support from the
community andit ensures the building and maintaining the positive image of the company.
Public Relation distinguished from other disciplines;
1. Advertisement
It is a persuasive selling, it present the most persuasive possible selling message to the right
prospects of the product at the lowest possible cost.
2. Marketing
It is management process responsible for identifying anticipating and satisfying customer
requirement most profitable.
3. Propaganda
It is gain support for an opinion or being greed. Its means giving ideas that may be
false orexaggerated e.g. policy
4. Publicity
It resolves from information being made known. It is a result and may be uncontrollable,
goodor bad for the subject concern. Some personalities receive good and bad publicity.
5. Public relation
It is a planned and sustains effort to establish and maintain goodwill and mutual understanding.
Images in public relations
a) Mirror Image
This image is portrait by people in an organization especially leaders who are to be bearers
and carriers positive expression. This impacts positively expressions and positively to the
outsiders. This creates a positive thinking because of present knowledge and understanding
organization.
b) Current image
PREPARED BY MR. ANTONY AMBIA Page 4
PREPARED BY MR. ANTONY AMBIA Page 1
, PUBLIC RELATIONS COURSE
OUTLINE
INTRODUCTION ................................................................................................................. 5
SCOPE OF PUBLIC RELATIONS… ..................................................................................... 8
ETHICS OR PUBLIC RELATION ......................................................................................... 12
HUMAN RELATION ........................................................................................................... 16
PLANNING, IMPLEMENTATION OF PROGRAMME ....................................................... 17
COMMUNICATION.............................................................................................................. 22
LEADERSHIP ........................................................................................................................ 27
CONFLICT MANAGEMENT................................................................................................. 33
STRESS MANAGEMENT ..................................................................................................... 40
GROUP AND GROUP DEVELOPMENT ............................................................................. 43
ROLES OF PUBLIC RELATION MANAGER ......................................................................... 48
CONDUCTING PUBLIC RELATION RESEARCH ............................................................... 50
PERSONALITY ...................................................................................................................... 55
PREPARED BY MR. ANTONY AMBIA Page 2
, PUBLIC REALTIONS
INTRODUCTION
This course unit is intended to equip the necessary knowledge and skills that will enable
him tohave good interpersonal relationship in a working environment.
GENERAL OBJECTIVE
At the end of this topic the trainee should be able to;
Appreciate the importance of human relations in a working environment.
Relate human relation to productivity in a working environment.
Appreciate the role of public relation in the business world.
Acquire the necessary background for further studies in human relation and other
relateddisciplines.
Understand the basic principles and techniques applied in dealing with public
relationsproblems.
PREPARED BY MR. ANTONY AMBIA Page 3
, INTRODUCTION TO PUBLIC RELATION
Specific objectives;
At the end of this topic the trainee should be able to;-
Explain the meaning and importance of public relations.
Highlight the evolution of public relations.
Discuss the role of public relation in an organization.
Definition
It is planned effort or rented by an organization or company in favour or support of the
positive attitude of human and social life.
Public relation is the planned and sustained effort to establish and maintain good will and
mutually understanding between organization and its public.
Public relations include anticipating for the community getting support from the
community andit ensures the building and maintaining the positive image of the company.
Public Relation distinguished from other disciplines;
1. Advertisement
It is a persuasive selling, it present the most persuasive possible selling message to the right
prospects of the product at the lowest possible cost.
2. Marketing
It is management process responsible for identifying anticipating and satisfying customer
requirement most profitable.
3. Propaganda
It is gain support for an opinion or being greed. Its means giving ideas that may be
false orexaggerated e.g. policy
4. Publicity
It resolves from information being made known. It is a result and may be uncontrollable,
goodor bad for the subject concern. Some personalities receive good and bad publicity.
5. Public relation
It is a planned and sustains effort to establish and maintain goodwill and mutual understanding.
Images in public relations
a) Mirror Image
This image is portrait by people in an organization especially leaders who are to be bearers
and carriers positive expression. This impacts positively expressions and positively to the
outsiders. This creates a positive thinking because of present knowledge and understanding
organization.
b) Current image
PREPARED BY MR. ANTONY AMBIA Page 4
