TABLE OF CONTENT
ACKNOWLEDGEMENT........................................................................................................2
INTRODUCTION..................................................................................................................3
CHAPTER 1: TIKTOK’S STRENGTH........................................................................................9
1. Strength in application............................................................................................................10
1.1 Free video editing tools..........................................................................................................................10
1.2 Video-based platform.............................................................................................................................11
1.3 Smart algorithm......................................................................................................................................12
2. Strength in media, advertisement..........................................................................................13
2.1 Influencer Marketing.............................................................................................................................13
CHAPTER 2: TIKTOK’S WEAKNESS.....................................................................................17
1. Inappropriate content............................................................................................................17
1.1 Toxic Trends..........................................................................................................................17
2. Overuse and addiction............................................................................................................19
3. Cyberbullying..........................................................................................................................20
CHAPTER 3: TIKTOK’S OPPORTUNITIES.............................................................................23
1. Opportunities from advertising service...................................................................................23
2. Opportunity during the pandemic..........................................................................................24
It is difficult to say that Covid-19 is the primary reason that the entertainment video application
TikTok thrives.............................................................................................................................24
CHAPTER 4: TIKTOK’S CHALLENGES..................................................................................27
1. The Chinese brand..................................................................................................................27
2. Regulations and Bans..............................................................................................................28
CONCLUSION....................................................................................................................30
, ACKNOWLEDGEMENT
First and foremost, allow me to express our deepest and most sincere gratitude to all of the
individuals and organizations who have assisted and supported me throughout the study and
research process of this resource.
I'd like to express my heartfelt gratitude to my teacher, for providing me with the wonderful
opportunity to work on this wonderful project and for assisting us in learning many new
things. This assignment has taught me a great deal. Once again, I'd like to express my
gratitude to her for her direct assistance, care, and guidance in completing this report on time.
Kind regrads.
, INTRODUCTION
1. Background
Because of the rapid advancement of technology, the Internet in general, and smart
mobile devices and tablets in particular, have become increasingly important in human
life. Applications and social networks, in particular, play a critical role in enriching daily
life. As a result, to meet the social needs of users, social networking applications have
exploded in popularity. These apps make people's lives more colorful and convenient by
allowing them to interact and share their lives.
In the last decade, big names like Facebook, Youtube, Tumblr, Twitter, etc. are among
the most popular media applications. However, TikTok, a Chinese video and social
networking platform, which was first launched in 2017, stunned the world with its
success.
TikTok has skyrocketed to become a global star application in just a few short years.
With nearly 1 billion active users worldwide, TikTok is now considered one of the
world's largest social networking platforms, on par with well-known social networks.
2. Rationale
After only a few years of operation, TikTok has amassed billions of users and is valued in
the tens of billions of dollars. As a student at an economics university, TikTok strongly
attracted my attention. The goal of this research is to find out more about TikTok and
how successful it has been. From there, I can gain a better understanding of knowledge
and draw useful lessons for myself.
3. Reserach questions
What are the strengths of TikTok?
What are the weaknesses of TikTok?
What opportunities does TikTok have?
What are the threats that TikTok faces?
4. Research methodology
ACKNOWLEDGEMENT........................................................................................................2
INTRODUCTION..................................................................................................................3
CHAPTER 1: TIKTOK’S STRENGTH........................................................................................9
1. Strength in application............................................................................................................10
1.1 Free video editing tools..........................................................................................................................10
1.2 Video-based platform.............................................................................................................................11
1.3 Smart algorithm......................................................................................................................................12
2. Strength in media, advertisement..........................................................................................13
2.1 Influencer Marketing.............................................................................................................................13
CHAPTER 2: TIKTOK’S WEAKNESS.....................................................................................17
1. Inappropriate content............................................................................................................17
1.1 Toxic Trends..........................................................................................................................17
2. Overuse and addiction............................................................................................................19
3. Cyberbullying..........................................................................................................................20
CHAPTER 3: TIKTOK’S OPPORTUNITIES.............................................................................23
1. Opportunities from advertising service...................................................................................23
2. Opportunity during the pandemic..........................................................................................24
It is difficult to say that Covid-19 is the primary reason that the entertainment video application
TikTok thrives.............................................................................................................................24
CHAPTER 4: TIKTOK’S CHALLENGES..................................................................................27
1. The Chinese brand..................................................................................................................27
2. Regulations and Bans..............................................................................................................28
CONCLUSION....................................................................................................................30
, ACKNOWLEDGEMENT
First and foremost, allow me to express our deepest and most sincere gratitude to all of the
individuals and organizations who have assisted and supported me throughout the study and
research process of this resource.
I'd like to express my heartfelt gratitude to my teacher, for providing me with the wonderful
opportunity to work on this wonderful project and for assisting us in learning many new
things. This assignment has taught me a great deal. Once again, I'd like to express my
gratitude to her for her direct assistance, care, and guidance in completing this report on time.
Kind regrads.
, INTRODUCTION
1. Background
Because of the rapid advancement of technology, the Internet in general, and smart
mobile devices and tablets in particular, have become increasingly important in human
life. Applications and social networks, in particular, play a critical role in enriching daily
life. As a result, to meet the social needs of users, social networking applications have
exploded in popularity. These apps make people's lives more colorful and convenient by
allowing them to interact and share their lives.
In the last decade, big names like Facebook, Youtube, Tumblr, Twitter, etc. are among
the most popular media applications. However, TikTok, a Chinese video and social
networking platform, which was first launched in 2017, stunned the world with its
success.
TikTok has skyrocketed to become a global star application in just a few short years.
With nearly 1 billion active users worldwide, TikTok is now considered one of the
world's largest social networking platforms, on par with well-known social networks.
2. Rationale
After only a few years of operation, TikTok has amassed billions of users and is valued in
the tens of billions of dollars. As a student at an economics university, TikTok strongly
attracted my attention. The goal of this research is to find out more about TikTok and
how successful it has been. From there, I can gain a better understanding of knowledge
and draw useful lessons for myself.
3. Reserach questions
What are the strengths of TikTok?
What are the weaknesses of TikTok?
What opportunities does TikTok have?
What are the threats that TikTok faces?
4. Research methodology
