Analysis On
TDC-Branding Dilemma
By Group 16
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution
, About TDC
The TDC company started in the year 2012.
● started as casual wear apparel brand.
● The company has adopted the house of brand for it’s 3 brands TDC, Fieldgear and koolho.
● After six years of starting the company one of the brand had started generating profits.
● Vision- develop 360-degree retail with a global online business foundation
● mission statement- drive profitability , market hold and customer delight.
● Plans to expand and target into BRIC countries , Commonwealth of Independent States , US , Iran,
Nigeria, Romania and UK.
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution
TDC-Branding Dilemma
By Group 16
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution
, About TDC
The TDC company started in the year 2012.
● started as casual wear apparel brand.
● The company has adopted the house of brand for it’s 3 brands TDC, Fieldgear and koolho.
● After six years of starting the company one of the brand had started generating profits.
● Vision- develop 360-degree retail with a global online business foundation
● mission statement- drive profitability , market hold and customer delight.
● Plans to expand and target into BRIC countries , Commonwealth of Independent States , US , Iran,
Nigeria, Romania and UK.
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution
