MARKETING 3023 Midterm Exam- MAR 3023 U02A 1205 Midterm Exam Questions and Answers

5/28/2020 Midterm Exam: MAR3023 U02A 1205 Midterm Exam Due May 31 at 11:59pm Points 100 Questions 100 Available after May 11 at 12am Time Limit 180 Minutes Instructions Attempt History Attempt Time Score LATEST Attempt 1 72 minutes 98 out of 100 Score for this quiz: 98 out of 100 Submitted May 28 at 12:17am This attempt took 72 minutes. This exam includes multiple choice questions from Chapter 1-7. You may use only 1 attempt, using up to 180 minutes to complete the exam You will be able to view your score upon submission, but will not be able to view the correct answers until the due date/time has passed. Ensure that you begin your quiz/exam with ample time to complete it before the availability/due date occurs. For example, if you have 180 minutes to complete an exam that ends at 11:59pm and you begin it at 11:40pm then you will only have 19 minutes to finish before the exam closes. Ques 1 / 1 pts tion 1 There are a number of situational influences that impact the consumer’s buying decision process. Which of the following is one of those influences? Marketers’ information influences Consumer’s mood influences Correct! Brand influences Distribution influences 5/28/2020 Midterm Exam: MAR3023 U02A 1205 Price influences Q 1 / 1 pts uestion 2 Maggie has been a loyal customer of Apple for years and likes to own the latest products and looks forward to announcements about product releases. She owns an Apple phone, iPad, and MacBook and hopes to purchase the new model phone when it’s released in the Fall. Maggie was talking to one of her friends about Apple and was surprised to learn that Apple was involved in some workforcerelated issues at their overseas plant. Her friend was telling her that Apple paid very low wages and people were required to work long hours. Maggie reasoned that this issue must be related to a third-party manufacturer since Apple would never treat their employees this way. She dismisses the incidence and explained to her friend that it must have been an honest mistake. What type of process is Jeremy utilizing with regard to the information about Apple? selective exposure selective perception selective retention selective distortion