Running head: STRATEGIC PLAN PART 3 BALANCED SCORECARD AND 1
COMMUNICATION PLAN
Strategic Plan Part 3 Balanced Scorecard and Communication Plan
Adrean Porter
BUS/475
October 3, 2016
Nels Holmgren
, STRATEGIC PLAN PART 3 BALANCED SCORECARD AND 2
COMMUNICATION PLAN
Strategic Objective Summary
The balanced scorecard is a technique that is used by companies to assist managers in the
development of the enterprise's important goals, recognize key trends, make reasonable guesses
and regulating the risk related to the new division. This analysis is about Services Group of
America's new division balanced scorecard and communication plan. The balanced scorecard
and communication strategy aligns with the values, vision, and mission statement of Services
Group of America with the SWOT and supply chain analysis.
Strategic Objectives
Customer Value Perspective
1. The new service will improve customer satisfaction by providing a quality service,
performance reliability, and excellent customer service, and it will be available to
clients across the nation regardless of region, geography or market. (Media, 2016)
2. Growing demand for organic food products increased consumer spending in the US
and abroad, and improving the US restaurant industry.
3. Providing more job opportunities to personalize presentations to consumers
looking for a better service than your competitors in the area of bulk distribution
and prompt quality service.
Financial Perspective
1. Developing $15 million in revenues from the sale of new service agreements
introduced within the next ten years.
COMMUNICATION PLAN
Strategic Plan Part 3 Balanced Scorecard and Communication Plan
Adrean Porter
BUS/475
October 3, 2016
Nels Holmgren
, STRATEGIC PLAN PART 3 BALANCED SCORECARD AND 2
COMMUNICATION PLAN
Strategic Objective Summary
The balanced scorecard is a technique that is used by companies to assist managers in the
development of the enterprise's important goals, recognize key trends, make reasonable guesses
and regulating the risk related to the new division. This analysis is about Services Group of
America's new division balanced scorecard and communication plan. The balanced scorecard
and communication strategy aligns with the values, vision, and mission statement of Services
Group of America with the SWOT and supply chain analysis.
Strategic Objectives
Customer Value Perspective
1. The new service will improve customer satisfaction by providing a quality service,
performance reliability, and excellent customer service, and it will be available to
clients across the nation regardless of region, geography or market. (Media, 2016)
2. Growing demand for organic food products increased consumer spending in the US
and abroad, and improving the US restaurant industry.
3. Providing more job opportunities to personalize presentations to consumers
looking for a better service than your competitors in the area of bulk distribution
and prompt quality service.
Financial Perspective
1. Developing $15 million in revenues from the sale of new service agreements
introduced within the next ten years.
