STR 581
, Implementation, Strategic Controls, and Contingency Plans
To make JCPenney’s strategy successful all the important factors must be
considered. The implementation plan has to be reviewed by top management to ensure
that JCPenney will be walking on the roads of success. The new strategy will have effects
on organization, improve its success rate, and modify financial expectations. JCPenney
would have to identify the risk factors related to the strategy. It will guide the
organization in making sound decisions.
Implementation Plan
JCPenney tried to create a newer version of the company through its strategic plan
inclined to obtain a competitive edge. Hence, this implementation plan will focus on
objectives, functional tactics, action items deadlines, task ownership and resource
allocation.
Objectives
JCPenney’s goal is to become the leading store in the retail industry. This
objective is slowly being achieved by the company through its fair and square pricing.
This pricing scheme includes three sets of prices. These are the everyday low prices,
month long values and best prices. Its logo was also made to match that of the American
flag to show its goal of conquering America. On the other hand, its long term goal is
focused on establishing 80 to 100 more branding stores within a store.