Plan Analysis 1
Signature Assignment: Strategic Plan: Implementation Plan, Strategic Controls, and Contingency
Plan Analysis
Shady Rizkalla
Bus/475
June 8th, 2017
Corinne Martin
, Signature Assignment: Strategic Plan: Implementation Plan, Strategic Controls, and Contingency
Plan Analysis 2
Strategic Planning Outline
I. Title Page
II. Table of Contents
III. Executive Summary
IV. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value
Proposition
V. Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis;
Primary Internal Considerations for the Development of a Strategic Plan.
VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of
Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on
stakeholders; the Communication Plan
VII. Strategies and Tactics Section
VIII. Conclusion
IX. Reference Page
, Signature Assignment: Strategic Plan: Implementation Plan, Strategic Controls, and Contingency
Plan Analysis 3
Executive Summary
Netflix is a company whose origin is the United States. The company specializes in
online streaming services and DVD through mails. The company was founded in Scotts Valley,
California in 1997. At the present time, it has more than 94 million subscribers all over the globe
(Sen, Joe-Wong, Ha & Chiang, 2013, p.524). The company collaborates with distribution
partners in order to offer the content that it offers. Later on, the company was able to establish its
own television series. The investment on its own television series began in 2011 in its attempts to
appeal to an audience niche and provide the people with a show that they have to keep watching.
The company’s strategies ensure that the people cannot live without the shows that it airs.
The new division of Netflix has its main goal to provide content that is specialized for the
various market divisions that exist in the world. These market divisions include like the Indian
market for the Indian movies and the African market for the Afro type of movies. The division
will partner with the various distributors in the specific countries to obtain the required licenses
and begin the process of streaming. Specialization in market specific content will help the
company to diversify on specific market niches increasing its customer base and thus the
earnings.
Vision of the new Division
The vision statement of the new division is “To be the local and international entertainer.”
The Mission of the new Division
The mission statement of the business is “To fulfill your need for local viewing.”
Final Business Model
The new division of Netflix will specialize in market specific content. This specialization
will lead to tapping of markets that have not been tapped before. An example is the Nigerian and